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Why Narrow Target Marketing Means More Sales

Why Narrow Target Marketing Means More Sales

It seems counter-intuitive, but narrow target marketing means more sales.  Here’s a great post by Tim Donnelly explaining why. How to Narrow Your Target Market Companies that try to be all things to all customers are sure to fail. Here’s a business guide from Inc.com on how to focus on your target market. By Tim Donnelly   Inc.com Contributor@TimDonnelly     30 COMMENTS Getty     Huge, profitable companies like Walmart and Amazon didn’t start as the all-encompassing retailers we know today….

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5 Steps to Finding Your Ideal Target Customer

5 Steps to Finding Your Ideal Target Customer

When you start a new business, finding your ideal target customer is one of your biggest challenges.  Here’s a great post from John Jantsch telling you how. How to Discover Your Perfect Target Customer in 5 Steps By John Jantsch Share  One of the most important elements of a marketing strategy is the development of an ideal target customer profile. Effectively understand who makes an ideal customer allows you to build your entire business, message, product, services, sales and…

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