Why is Story Telling Different from Story Building?
Here is the ugly truth. Whether we like it or not, as small business owners we are in the marketing business. People will not beat down your doors. If you want sales, you have to find a way to motivate potential customers. One way to do this is to tell your story. However, there is a difference between story telling and story building. Attached is a great post from Duct Tape Marketing telling us how to build a great story by asking…
