Social Media Archives - Successful Content Marketing

Why You Can’t be Without Social Media Marketing!

October 25, 2016 Stephen Fetters

Many small business owners question whether or not using social media is worth the time and effort. Here’s a great post from The Content Factory explaining why you can’t be without it. 16 Reasons Why Your Business NEEDS Social Media Marketing Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media…

Think Social Media is Just for Teenagers? Better Think Again!

May 29, 2015 Stephen Fetters

Currently there are approximately 28 million small businesses in the US. Many of these businesses think they don’t need to bother with a social media presence. After all, social media is just for teenagers, right? These statistics might make you think again. 1. The fastest growing demographic on Twitter is the 55–64 year age bracket. This demographic has grown 79% since 2012. The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+. For Facebook, this…