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Tag: small business marketing

Why Narrow Target Marketing Means More Sales

Why Narrow Target Marketing Means More Sales

It seems counter-intuitive, but narrow target marketing means more sales.  Here’s a great post by Tim Donnelly explaining why. How to Narrow Your Target Market Companies that try to be all things to all customers are sure to fail. Here’s a business guide from Inc.com on how to focus on your target market. By Tim Donnelly   Inc.com Contributor@TimDonnelly     30 COMMENTS Getty     Huge, profitable companies like Walmart and Amazon didn’t start as the all-encompassing retailers we know today….

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5 Steps to Finding Your Ideal Target Customer

5 Steps to Finding Your Ideal Target Customer

When you start a new business, finding your ideal target customer is one of your biggest challenges.  Here’s a great post from John Jantsch telling you how. How to Discover Your Perfect Target Customer in 5 Steps By John Jantsch Share  One of the most important elements of a marketing strategy is the development of an ideal target customer profile. Effectively understand who makes an ideal customer allows you to build your entire business, message, product, services, sales and…

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Is Blogging Dead? Maybe Not!

Is Blogging Dead? Maybe Not!

We know that blogging is critical to small business, yet we hear that blogging is dead.  Well, maybe not.  Here is a great post by Gary Vaynerchuk explaining why. THE ONE THING GURUS ALWAYS GET WRONG ABOUT BLOGGING   by GARY VAYNERCHUK  @garyvee 1 year ago · 4 min read Starting a blog has never been easier and here is where to start a blog: Snapchat, Twitter, Facebook, Medium. Now, I know what you’re saying — “Those aren’t blogs”. Actually, they are. Any…

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10 Reasons a Small Business Blog is Worth it

10 Reasons a Small Business Blog is Worth it

As small business owners we wonder whether blogging is worth the time and effort.  After all, our days are filled with enough activity as it is.  Here’s a great post by Jeff Charles giving you 10 great reasons why you need to do this. 10 Important Reasons to Work Seriously On Your Small Business Blog Jul 19, 2016 by Jeff Charles In Marketing Tips 2     How the heck do they do it? You know who I’m talking about. I’m talking about those successful…

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Why You Can’t be Without Social Media Marketing!

Why You Can’t be Without Social Media Marketing!

Many small business owners question whether or not using social media is worth the time and effort.  Here’s a great post from The Content Factory explaining why you can’t be without it. 16 Reasons Why Your Business NEEDS Social Media Marketing   Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media…

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Here’s Why Blogging is Important for Small Business

Here’s Why Blogging is Important for Small Business

As small business owners we hear a lot about things like blogging and social media.  Our first reaction usually is “I don’t have time for that.”  I encourage you to think again.  Here’s a great post explaining why blogging is very important for small business. September 30, 2015 // 8:00 AM Why Blog? The Benefits of Blogging for Business and Marketing Written by Corey Wainwright | @Corey_bos SHARE 1,297 inShare   I had a co-worker email me the other day asking for…

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Duct Tape Marketing-A Book Review

Duct Tape Marketing-A Book Review

Today I am reviewing Duct Tape Marketing, The Worlds Most Practical Small Business Marketing Guide, by John Jantsch.  (© 2006 by John Jantsch All rights reserved. Published in Nashville, Tennessee, by Thomas Nelson. Thomas Nelson is a registered trademark of Thomas Nelson, Inc.) As small business owners, we must recognize, like it or not, we are in the marketing business.  When you’re starting out, it’s hard to know what to do or when to do it.  In Duct Tape Marketing,…

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How to Create Engaging Content

How to Create Engaging Content

If you are using your blog to promote your business, what is your biggest challenge?  Writing content people want to read.   It’s not easy.  Here is a post giving some great tips on engaging content creation.   HOW TO WRITE ENGAGING CONTENT THAT PEOPLE ACTUALLY WANT TO READ December 24, 2013 Pat Marcello Categories: Publications With the state of search in the content basket, we have to provide well-written, engaging content for people in our niche. Think about The Huffington…

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Need to Write Engaging Content? Here’s 12 Tips

Need to Write Engaging Content? Here’s 12 Tips

So, you’re a small business owner.  And, you’ve got a blog (or an E newsletter).  Congratulations.  Then you wake up and realize you have just added content writer to your job description.  How are you going to add fresh content in every post?  Here’s a post with 12 tips to get you started.  12 Tips For Writing Engaging Content For Readers Are you not getting any readership? Why? Because your content is not engaging! In this post I’ll tell you…

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5 Simple Questions That Drive Repeat Business

5 Simple Questions That Drive Repeat Business

I admit it.  I am becoming obsessed by the challenge of creating “High Touch” in a world dominated by “High Tech”.   Here’s what we know.  People buy from people they know and trust. You can use the internet to attract people.  Then it’s up to you to get to know them. Here’s a short post with 5 great questions you must know the answers to if you are win loyal, repeat clients and customers. Delivering Happiness Takes High Touch, Not High…

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