As a small business owner doing your own marketing, one of the biggest struggles one faces is how to engage the audience you are trying to reach. One of the most powerful ways is to tell a story. Here is a great post expaining why storytelling is so compelling.
As a small business, do you sometimes wonder how you can go up against the big guys? Do you sometimes feel like David taking on Goliath? The internet has leveled the playing field. Here are some suggestions to help you stand out from you competitors.
How to Make Your Company Stand Out
In very crowded markets, your company will get drowned out unless you consciously do something that makes you stand out. You need to do something that makes heads turns. Something that makes people pay attention to you.
There isn’t one set formula that every company should use to stand out. What follows are a series of attributes that stand-out companies tend to share. Implement these in your own company and add your own twist to them to make your business stand head and shoulders out of the crowd.
==> Be Genuine
Most companies try to be bigger or more official than they really are. Companies that are able to let that drop and actually share what’s genuinely going on are often able to garner a lot of trust and loyalty.
Be real about who you are and where your company is at.
==> Cultivate Win/Win
A lot of businesses treat their value propositions as win-lose. They make money, the customer loses money.
Great companies, on the other hand, view their relationship as a co-creative one with their customers. Their customers want solutions and you’re there to help provide that to them.
View your company as win-win and look to cultivate more win-win relationships with customers. Enroll customers in the product design process to help make sure you’re really solving their problems.
==> Do Unusual Promotions
Did you know that Otis, the man who invented the elevator safety mechanism, got his company launched by placing himself inside a giant elevator in public and hacking off two elevator cables with a hatchet?
Unusual promotions garner a lot of attention. Try to come up with shocking or unusual ways of promoting your business.
==> Write with Personality
Companies like Woot and Groupon launched with a successful business model – but they also had something else. They had fantastic writers that had real personality.
People love reading personality-filled bits of content online. If you can get people to write witty, funny or edgy content, there’s a very good chance you’ll stand out.
==> Pick a Niche and Be World-Class at It
Don’t try to be good at everything. Instead, try to be fantastic at just one or two things.
Pick a niche and become the best in that niche. Stand out in that niche, rather than in the broader market.
==> Choose a Corporate Culture
A corporate culture shines through each and every employee. It shines through your website, your copy and everything else about your company.
Consciously craft your corporate culture. Your company will have a culture; it’s your choice whether you consciously craft it or not. Do you want your company to be corporate and bureaucratic? Or fun and entrepreneurial?
These are some of the many ways you can stand out. Pick the ones that resonate with you and implement them in your company.
Currently there are approximately 28 million small businesses in the US. Many of these businesses think they don’t need to bother with a social media presence. After all, social media is just for teenagers, right? These statistics might make you think again.
1. The fastest growing demographic on Twitter is the 55–64 year age bracket.
2. 189 million of Facebook’s users are ‘mobile only’
3. YouTube reaches more U.S. adults aged 18–34 than any cable network
4. Every second 2 new members join LinkedIn
5. Social Media has overtaken porn as the #1 activity on the web
6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
7. 93% of marketers use social media for business
8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them
Small business owners are always looking for effective, inexpensive ways to promote their product or service on the internet. One of the most effective methods is plain old email.
Think email is outmoded? Here are some surprising statistcs.
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