As a small business owner doing your own marketing, one of the biggest struggles one faces is how to engage the audience you are trying to reach. One of the most powerful ways is to tell a story. Here is a great post expaining why storytelling is so compelling. The Secret to Activating Your Audience’s Brain By Scott Schwertly on March 4, 2015 If you are like me, you are always looking for the latest and greatest ways to do things faster, better,…
As a small business, do you sometimes wonder how you can go up against the big guys? Do you sometimes feel like David taking on Goliath? The internet has leveled the playing field. Here are some suggestions to help you stand out from you competitors. How to Make Your Company Stand Out In very crowded markets, your company will get drowned out unless you consciously do something that makes you stand out. You need to do something that makes heads…
Currently there are approximately 28 million small businesses in the US. Many of these businesses think they don’t need to bother with a social media presence. After all, social media is just for teenagers, right? These statistics might make you think again. 1. The fastest growing demographic on Twitter is the 55–64 year age bracket. This demographic has grown 79% since 2012. The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+. For Facebook, this…
Small business owners are always looking for effective, inexpensive ways to promote their product or service on the internet. One of the most effective methods is plain old email. Think email is outmoded? Here are some surprising statistcs. 1) Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association) 2) Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce…
