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Tag: small business internet marketing

Skill #4 Reputation Management

Skill #4 Reputation Management

  Why should you be interested in something like reputation management? Well, like it or not, you already have an online reputation. Don’t believe me? Jump online and Google your name and see what comes up.   This is important because?   In this digital age, how you appear to the rest of the world can have a huge impact on your ability to make a living.   Current estimates are by the year 2020, 50% of the US workforce…

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10 Reasons a Small Business Blog is Worth it

10 Reasons a Small Business Blog is Worth it

As small business owners we wonder whether blogging is worth the time and effort.  After all, our days are filled with enough activity as it is.  Here’s a great post by Jeff Charles giving you 10 great reasons why you need to do this. 10 Important Reasons to Work Seriously On Your Small Business Blog Jul 19, 2016 by Jeff Charles In Marketing Tips 2     How the heck do they do it? You know who I’m talking about. I’m talking about those successful…

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3 SEO Tools Anyone Can Use

3 SEO Tools Anyone Can Use

To the average small business owner SEO is a dark, baffling, process impossible to understand.  Here is post explaining 3 SEO tools anyone can use to improve their blog performance. 3 SEO Tools For Clueless Business Bloggers 07/01/2016 09:26 am ET | Updated 5 days ago   Liesha Petrovich Unashamed non-conformist, small business advocate. Kyokushin Black Belt. Fighting the good fight at Microbusiness Essentials SEO is like flossing. Sure, you know you should be doing it and that it’s important. Yet the whole idea…

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Here’s 6 Tips to Make Your Business Writing More Effective!

Here’s 6 Tips to Make Your Business Writing More Effective!

Like it or not Small Business Owners are required to do a lot of writing.  It’s not as hard as you think.  Here’s 6 tips to help you along. EFFECTIVE BUSINESS WRITING: THE IMPORTANCE OF PLAIN LANGUAGE MARKETING & SALES When running a business, it is important to be aware of how you communicate with your customers, your staff, your investors, and your suppliers. Your written materials, from your business plan to your marketing, are often the first encounter a…

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Need to Write Engaging Content? Here’s 12 Tips

Need to Write Engaging Content? Here’s 12 Tips

So, you’re a small business owner.  And, you’ve got a blog (or an E newsletter).  Congratulations.  Then you wake up and realize you have just added content writer to your job description.  How are you going to add fresh content in every post?  Here’s a post with 12 tips to get you started.  12 Tips For Writing Engaging Content For Readers Are you not getting any readership? Why? Because your content is not engaging! In this post I’ll tell you…

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29 Reasons Email Should Be Your Top Marketing Tool

29 Reasons Email Should Be Your Top Marketing Tool

The biggest challenge we face as Small Business Owners is attracting new clients and customers.  How can we do this without breaking the bank?   The surprising, simple answer is email.   Done the right way, email can be a high touch way to build a list of people who are interested in you and your business.  Here is a post listing 29 excellent reasons you should be using email as your top marketing tool.  Ryan Pinkham | May 12, 2015 29…

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How to Retain Your Existing Customers

How to Retain Your Existing Customers

As a small business owner your second biggest challenge is keeping the customers you all ready have.  Using the internet to focus on superior customer service can help you do just this. Just check out the attached post.  How the Internet Changed the Way Small Businesses Approach Customer Retention Dec 21, 2014By Stuart Leung in Community Cloud https://www.facebook.com/plugins/like.php?action=like&app_id=&channel=https%3A%2F%2Fs-static.ak.facebook.com%2Fconnect%2Fxd_arbiter%2F1ldYU13brY_.js%3Fversion%3D41%23cb%3Df183d2d40%26domain%3Dwww.salesforce.com%26origin%3Dhttps%253A%252F%252Fwww.salesforce.com%252Ff30aaf1ed8%26relation%3Dparent.parent&container_width=0&href=http%3A%2F%2Fblogs.salesforce.com%2Fcompany%2F2014%2F12%2Fhow-the-internet-changed-the-way-small-businesses-approach-customer-retention.html&layout=box_count&locale=en_US&sdk=joey&share=false&show_faces=false https://platform.twitter.com/widgets/tweet_button.55a4019ea66c5d005a6e6d9d41c5e068.en.html#_=1435684223253&count=vertical&dnt=false&id=twitter-widget-1&lang=en&original_referer=https%3A%2F%2Fwww.salesforce.com%2Fblog%2F2014%2F12%2Fhow-the-internet-changed-the-way-small-businesses-approach-customer-retention.html&size=m&text=How%20the%20Internet%20Changed%20the%20Way%20Small%20Businesses%20Approach%20Customer%20Retention%20-%20Salesforce%20Blog&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2F2014%2F12%2Fhow-the-internet-changed-the-way-small-businesses-approach-customer-retention.html&via=salesforce https://apis.google.com/se/0/_/+1/fastbutton?usegapi=1&size=tall&annotation=bubble&count=true&width=300&origin=https%3A%2F%2Fwww.salesforce.com&url=http%3A%2F%2Fblogs.salesforce.com%2Fcompany%2F2014%2F12%2Fhow-the-internet-changed-the-way-small-businesses-approach-customer-retention.html&gsrc=3p&jsh=m%3B%2F_%2Fscs%2Fapps-static%2F_%2Fjs%2Fk%3Doz.gapi.en.qk4AsuijaSE.O%2Fm%3D__features__%2Fam%3DAQ%2Frt%3Dj%2Fd%3D1%2Ft%3Dzcms%2Frs%3DAGLTcCORfyh6CuXiGpXZwDLdjy-A9PU7Qw#_methods=onPlusOne%2C_ready%2C_close%2C_open%2C_resizeMe%2C_renderstart%2Concircled%2Cdrefresh%2Cerefresh%2Conload&id=I1_1435684222162&parent=https%3A%2F%2Fwww.salesforce.com&pfname=&rpctoken=76934403 4 inShare Once upon a time, small businesses had to think small. Mom and pops were the mice of the business world, scrambling for…

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Why You Should Consider Internet Marketing

Why You Should Consider Internet Marketing

If you are running a small business (or would like to start one), one of your biggest challenges is how you are going to market yourself.   A lot of small business owners think they don’t need to try internet marketing, or they don’t have time for it.   Think again!  The attached post gives some very good reasons  for getting yourself on the internet.  Why Online Marketing is Important Adopting a strong and effective online marketing strategy can do…

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10 Guidelines for the Small Business Owner

10 Guidelines for the Small Business Owner

Starting a small business is definitely not for wimps. Overnight successes are rare if almost nonexistent.  Here are some excellent guidelines from a guy who’s done it the hard way.  Last week a group of students interviewed me, as part of a class project, looking for secrets and keys to success. They were asking me because after 22 years of bootstrapping, my wife Vange and I own a business that has 45 employees now, multimillion dollar sales, market leadership in…

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How Twitter Can Help You Find Out About Your Followers

How Twitter Can Help You Find Out About Your Followers

As small business owner, if you are not using twiiter, perhaps you should be. Twitter can give you an amazing amount of information about your audience.  Check out this post.  Last week, Twitter launched a new, free dashboard that shows demographic information about your Twitter followers. You can see your followers’ interests, household incomes, net worth, occupations, their buying habits, education levels, and even what credit cards they have. Having access to these insights is a great way to inform…

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