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Tag: Small Business

Want to Tell Your Story? Here’s 5 Great Tips

Want to Tell Your Story? Here’s 5 Great Tips

The first basic truth of marketing is people buy from people they know and trust.  People want to hear your story so they can know you better.   Many of us find telling our story is hard.  It doesn’t have to be.   Here is an excellent post  giving you 5 great tips on telling your story  5 TIPS FOR SELLING MORE OF YOUR PRODUCT OR SERVICE USING STORIES BY: DAVE DEE ON: JULY 8TH, 2014 1 COMMENT “If you can’t tell it, you…

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Why is Story Telling Different from Story Building?

Why is Story Telling Different from Story Building?

Here is the ugly truth.  Whether we like it or not, as small business owners we are in the marketing business.  People will not beat down your doors.  If you want sales, you have to find a way to motivate potential customers.  One way to do this is to tell your story.  However, there is a difference between story telling and story building.  Attached is a great post from Duct Tape Marketing telling us how to build a great story by asking…

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Why a High Touch Philosophy is Worth the Time

Why a High Touch Philosophy is Worth the Time

I think we all are aware of the challenge known as “Creating high touch in a high tech world.” As small business owners we concentrate on how to build our email list, or the number of “likes” for our Facebook Page.  Wouldn’t we be better served if we spent some time on building individual relationships?   Here is a post with some interesting solutions to this vexing problem.  Hi-tech is not a reason to sideline high-touch – a lesson for…

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Why is Selling the Most Important Skill to Have?

Why is Selling the Most Important Skill to Have?

Today’s blog describes why learning the art of selling may be one of the most important skills you can learn.  Yes, yes, I know, like many small business owners, you say, “I just don’t have time for that.”  Or, you might say, “I don’t want to be a ‘sales person.’” Guess what?  Selling is a critical skill every business owner needs.   Long ago, and far away, I had an economics professor in college who had a simple premise.  “Nothing…

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Why Storytelling is Important for Your Business

Why Storytelling is Important for Your Business

One of my readers posted a comment asking for more posts on using story telling to promote our businesses.   Using stories about your business, your products, or your service is a powerful way to get people to remember you.  And, when people remember you, they will buy from you.  Here is a great post telling you more about it.  THE IMPORTANCE OF STORYTELLING FOR SMALL BUSINESSES March 11, 2014  • admin For as long as there has been language, there…

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Why Building Customer Relationships Should be #1 on Your List.

Why Building Customer Relationships Should be #1 on Your List.

As Small Business Owners, we all know the importance of customer service and customer relations.  Unfortunately in the “high tech” world in which we live, building customer relations is pushed aside.  Many business owners feel they “just don’t have time.”   People buy from people they know and trust is one of the basic tenets of marketing.  The attached article explains why taking the time to build long term relationships with prospects should be # 1 on our to-do list…

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How to Sell Without Selling

How to Sell Without Selling

We all know the ability to sell our product or service is crucial to the success of our business.  When I talk to small business owners, the biggest complaint I hear is,”But, I’m not a sales man (or woman)!”  I have studied the art of selling for many years. (Yes, it is an art.)  Here’s the good news.  At its core, selling is really all about listening.  Here is an excellent article explaining just how that works. Death of a Salesman:…

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What is The Biggest Lie Ever Told to Small Business?

What is The Biggest Lie Ever Told to Small Business?

One of the biggest challenges we face as small business owners is how to build a contact list of interested prospects. Finding it comes down to a trade-off between time and money,  many small business owners turn to a paid solution as the answer.  Here is an excellent article describing the best way to go about list building. (Spoiler alert…it’s going to cost you time, but the results are worth it.) The Biggest Lie Ever Told to Small Business Owners…

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Here’s 4 Ways to Find What Your Customers Want.

Here’s 4 Ways to Find What Your Customers Want.

One the biggest challenges facing us as small business owners is finding out just what our customers and clients really want.  Here is an excellent article that outlines 4 ways to do just that.  4 Strategies for Getting to Know Your Customers with Mobile Posted by Holly Barber in SMS Tips & Tricks on July 23rd, 2015 To increase your customer retention and loyalty, it is important to learn as much as you can about your customer base. By recognizing and understanding their needs,…

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5 Excellent Ways to Shape Your EMail Marketing

5 Excellent Ways to Shape Your EMail Marketing

As small business owners, we often hear that email marketing is dead.  Actually, it’s not only alive and well, it’s one of the most effective marketing tools available.  Here is an excellent article telling exactly why you should be using it.  5 WAYS TO MAKE AN EMAIL NEWSLETTER YOUR BEST SALES TOOL By John Jantsch SHARE  Tweet  Like  Plus one  Pin It  Share No matter how enamored you may be with social media, email still outpunches just about every tool out…

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