How to Sell Without Selling
We all know the ability to sell our product or service is crucial to the success of our business. When I talk to small business owners, the biggest complaint I hear is,”But, I’m not a sales man (or woman)!” I have studied the art of selling for many years. (Yes, it is an art.) Here’s the good news. At its core, selling is really all about listening. Here is an excellent article explaining just how that works. Death of a Salesman:…
