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Tag: Metrics

How to Use Metrics to Improve Your Website

How to Use Metrics to Improve Your Website

If you are a Small Business Owner with a website, tracking the results is critical to your success.  But…where do you start?  The attached post gives an excellent discussion of 6 basic metrics and how you can use them. The 6 Most Important Web Metrics to Track for Your Business Website In a previous post, I talked about the 10 best tools for tracking online analytics data for your business. If you’ve started to use any of those tools—in particular Google Analytics—the…

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Pick a Number…and Profit

Pick a Number…and Profit

As small business owners, we are constantly searching for data to tell us how well we are doing. One very effective tactic is to pick one metric and focus on it.  For instance, Southwest Airlines focused on being the lowest cost airline in the industry.  Here is a very interesting post on just how to do that.  A single metric for business: Profit per x? Posted on  January 23, 2012  by antony I’ve been profoundly affected by a book: Good to Great…

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