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Tag: Marketing

How to Use Metrics to Improve Your Website

How to Use Metrics to Improve Your Website

If you are a Small Business Owner with a website, tracking the results is critical to your success.  But…where do you start?  The attached post gives an excellent discussion of 6 basic metrics and how you can use them. The 6 Most Important Web Metrics to Track for Your Business Website In a previous post, I talked about the 10 best tools for tracking online analytics data for your business. If you’ve started to use any of those tools—in particular Google Analytics—the…

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Blogging…Absolute Necessity for Small Business

Blogging…Absolute Necessity for Small Business

As a small business owner you should know blogging is a great (and inexpensive) way to promote your business.  The attached article has some great ideas on how to go about it.  Beginner’s Guide To Blogging For Small Businesses Traditional marketing methods, especially in the past, emphasize pushing your product under prospective buyers’ noses with one message: sell, sell, sell. In contrast, content marketing focuses on providing something of value to your current and potential customers, with the understanding that…

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How to Keep Track of All Those Contacts

How to Keep Track of All Those Contacts

You’ve gone into business for yourself.  You are beginning to build a client base.  Suddenly you think, “Holy Cow, how am I going to keep track of all these people?”  The answer is a good customer relationship manager (CRM) program.  There are lots of them out there, so how do you choose.   Attached is an excellent article that should help you decide.   (As a side note, I use Nimble and have found it easy to use and very…

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Why is Storytelling so Powerful?

Why is Storytelling so Powerful?

As  a small business owner doing your own marketing, one of the biggest struggles one faces is how to engage the audience you are trying to reach.  One of the most powerful ways is to tell a story.  Here is a great post expaining why storytelling is so compelling.  The Secret to Activating Your Audience’s Brain By Scott Schwertly on  March 4, 2015 If you are like me, you are always looking for the latest and greatest ways to do things faster, better,…

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