I admit it. I am becoming obsessed by the challenge of creating “High Touch” in a world dominated by “High Tech”. Here’s what we know. People buy from people they know and trust. You can use the internet to attract people. Then it’s up to you to get to know them. Here’s a short post with 5 great questions you must know the answers to if you are win loyal, repeat clients and customers. Delivering Happiness Takes High Touch, Not High…
Today’s blog describes why learning the art of selling may be one of the most important skills you can learn. Yes, yes, I know, like many small business owners, you say, “I just don’t have time for that.” Or, you might say, “I don’t want to be a ‘sales person.’” Guess what? Selling is a critical skill every business owner needs. Long ago, and far away, I had an economics professor in college who had a simple premise. “Nothing…
One of my readers posted a comment asking for more posts on using story telling to promote our businesses. Using stories about your business, your products, or your service is a powerful way to get people to remember you. And, when people remember you, they will buy from you. Here is a great post telling you more about it. THE IMPORTANCE OF STORYTELLING FOR SMALL BUSINESSES March 11, 2014 • admin For as long as there has been language, there…
As Small Business Owners, we all know the importance of customer service and customer relations. Unfortunately in the “high tech” world in which we live, building customer relations is pushed aside. Many business owners feel they “just don’t have time.” People buy from people they know and trust is one of the basic tenets of marketing. The attached article explains why taking the time to build long term relationships with prospects should be # 1 on our to-do list…
We all know the ability to sell our product or service is crucial to the success of our business. When I talk to small business owners, the biggest complaint I hear is,”But, I’m not a sales man (or woman)!” I have studied the art of selling for many years. (Yes, it is an art.) Here’s the good news. At its core, selling is really all about listening. Here is an excellent article explaining just how that works. Death of a Salesman:…
One the biggest challenges facing us as small business owners is finding out just what our customers and clients really want. Here is an excellent article that outlines 4 ways to do just that. 4 Strategies for Getting to Know Your Customers with Mobile Posted by Holly Barber in SMS Tips & Tricks on July 23rd, 2015 To increase your customer retention and loyalty, it is important to learn as much as you can about your customer base. By recognizing and understanding their needs,…
In my last few posts, I have been discussing the importance of using stories to promote our small businesses to potential clients and customers. The inevitable question is, “OK, how do I do that?” I recently ran across this excellent article on telling your own story. This article was actually written for Lawyers, but just substitute your business or profession and see if there is not magic here. The Art of Storytelling Our guest blogger this month is Michael Hammond…
In my last few posts, I have been emphasizing the importance of using stories about your small business to engage potential clients and customers. People love stories. And they will remember stories long after your pitch about your product or service is forgotten. Here is another great article on how to tell a good story. Harness the power of storytelling to appeal to new customers In today’s world, which is crowded with messages, businesses need to create a brand…
In my last post, I included an article on the importance of telling the story of your small business to attract customers and clients. You may have read that post and said, “All well and good, but HOW do I do it?” Here’s a great article I found that explains just that. What’s Your Small Business Story by Jessica Swanson | Apr 2, 2015 There’s a story about how Shoestring Marketing was born. And, I tell my story all the time. It’s…
OK Mr. Small Business Owner. You have a website. You have a product. How do you get people interested in buying? The answer is simple. Tell your story. People love stories. Attached is a post explaining how you can do this. I found it fascinating. HOW TEACHING AND STORYTELLING CAN BUILD A PROFITABLE BUSINESS BUSINESS | SEPTEMBER 3RD, 2013 For years I couldn’t figure out how to get attention for my business products. Since no one knew the products existed, I…
