Why should you be interested in something like reputation management? Well, like it or not, you already have an online reputation. Don’t believe me? Jump online and Google your name and see what comes up. This is important because? In this digital age, how you appear to the rest of the world can have a huge impact on your ability to make a living. Current estimates are by the year 2020, 50% of the US workforce…
I personally believe we have the wrong idea about work. There is a popular concept in this country that “work” is supposed to be something you do to earn money, sustain yourself, support your family, do for a long time, and then retire to a life of leisure. In short, work is a lot of things, but it’s not fun. This Has to Change In my recent series of posts, I discussed why Freelancing is the job of…
In my original post in this series ( http://bit.ly/2v8mXJm ), I listed the top 10 skills employers will be looking for in their future employees. At long last we have arrived at the #1 skill you will need to acquire to be successful in the future. Complex problem solving. Why is Complex Problem Solving so Important? Robots are replacing people. Why? Because robots can do repetitive tasks with skill and dexterity greater than human beings. They can also do these…
The first blog post in this series ( http://bit.ly/2v8mXJm ) I listed the top ten skills necessary if you are to triumph in the ongoing upheaval in the worldwide job market. Today, I want to discuss the #3 skill, Creativity. Why is Creativity so Important? There is one simple reason why creativity as a skill is so much in demand. Robots and software technology can’t do it. Here is one area where human beings can beat the bots. …
In the first blog in this series (http://bit.ly/2v8mXJm), I discussed the upheaval in the world job market. Many jobs will be lost, but many will be gained. Projections are that by 2020, a mere three years from now, 50% of the labor force will consist of Freelancers. Today in this countdown series I am discussing the number 9 skill Freelancers will need to fill these yet to be created jobs. Negotiation! Exactly What is Negotiation? When we think of…
Why are Social styles important? In my previous posts on Social Styles, I have stressed the importance of understanding these styles. Your ability to communicate with these different styles of people will make a huge difference in the profits at your bottom line. Today, I want to discuss the last of the 4 Social Styles, the Amiable. What is the Amiable Social Style? Amiable are, well…amiable. They are very people and question oriented. They are easy to…
It seems counter-intuitive, but narrow target marketing means more sales. Here’s a great post by Tim Donnelly explaining why. How to Narrow Your Target Market Companies that try to be all things to all customers are sure to fail. Here’s a business guide from Inc.com on how to focus on your target market. By Tim Donnelly Inc.com Contributor@TimDonnelly 30 COMMENTS Getty Huge, profitable companies like Walmart and Amazon didn’t start as the all-encompassing retailers we know today….
As small business owners we hear a lot about things like blogging and social media. Our first reaction usually is “I don’t have time for that.” I encourage you to think again. Here’s a great post explaining why blogging is very important for small business. September 30, 2015 // 8:00 AM Why Blog? The Benefits of Blogging for Business and Marketing Written by Corey Wainwright | @Corey_bos SHARE 1,297 inShare I had a co-worker email me the other day asking for…
The first basic truth of marketing is people buy from people they know and trust. People want to hear your story so they can know you better. Many of us find telling our story is hard. It doesn’t have to be. Here is an excellent post giving you 5 great tips on telling your story 5 TIPS FOR SELLING MORE OF YOUR PRODUCT OR SERVICE USING STORIES BY: DAVE DEE ON: JULY 8TH, 2014 1 COMMENT “If you can’t tell it, you…
Here is the ugly truth. Whether we like it or not, as small business owners we are in the marketing business. People will not beat down your doors. If you want sales, you have to find a way to motivate potential customers. One way to do this is to tell your story. However, there is a difference between story telling and story building. Attached is a great post from Duct Tape Marketing telling us how to build a great story by asking…
