Managing opportunities is critical to your success in the new economy.
What’s the difference?
Marketing to a different audience
Beginning to get the idea?
Opportunity management is the key
This is important because?
- “80% of divorce lawyers use Facebook to find evidence.
- 65% of recruiters frown on job seekers who frequently use profanity in social media.
- 68% of hiring managers have decided to hire a candidate because of something they saw on social media.”
My point is simple. If you know people are going to check you out online, shouldn’t you try to put your best foot forward?
So, How do I do it?
- What is your area of expertise?
- Who do you want to work for? (Your target audience)
- What type of projects are you interested in?
Once you have answered those questions, you can begin to tell your story. Yes, you have a story. When you go to work for your clients as a Freelancer, you have a unique promise of value you’re going to deliver. That’s what you need to communicate.
The Story of You
- Blog Posting
The 4th Industrial Revolution is upon us!
How are we going to do that?
Just What is Critical Thinking?
- The ability to analyze the way you think.
- A self-directed way of thinking using high standards of excellence.
- A systematic, methodical approach to problem-solving.
- The ability to think independently.
- The ability to separate rational arguments from emotional ones.
Why is Critical Thinking Important to Me?
- Identify a bad or false argument.
- Build and present good arguments.
- Think better and more clearly.
- Develop the ability to see things in new and different ways.
- Question the status quo.
Here is the challenge. The human brain does not think logically. It makes most of its decisions on emotion and/or preconceived ideas. Having made a decision, people then go back and justify it with logic. What’s worse is once a person has made a decision they will defend it to the death, no matter how wrong it turns out to be.
How Can I Learn to be a Better Thinker?
To the average small business owner SEO is a dark, baffling, process impossible to understand. Here is post explaining 3 SEO tools anyone can use to improve their blog performance.
3 SEO Tools For Clueless Business Bloggers
07/01/2016 09:26 am ET | Updated 5 days ago
- Liesha Petrovich Unashamed non-conformist, small business advocate. Kyokushin Black Belt. Fighting the good fight at Microbusiness Essentials
SEO is like flossing.
Sure, you know you should be doing it and that it’s important. Yet the whole idea behind having a business blog is to help your site’s SEO. What’s the point if you’re not leveraging your blog to increase your sites rankings?
According to SEO expert Neil Patel, “blogs bring in more traffic. Businesses that blog regularly generate 55% more visitors to their sites than those that don’t.”
Most small business owners can’t afford to hire experts or full-time webmasters to handle their sites SEO. The good news is that even the most clueless business owner can start increasing their SEO with a tool that guide you through the process. And you don’t have to be a tech wizard to use them.
Here’re a few easy SEO tools to help your business blog get noticed:
Serpstat: Helps You Answer the Right Questions
Although Serpstat is a multi-use SEO tool, one of the best features for business blogging is the Search Suggestions feature. It helps you create helpful content for your blog that your readers will easy find and value.
With a simple keyword like “buy laptop” you can see what questions people are Googling. For example, “why buy a laptop instead of an iPad” is asked by a large number of users. You could easily create a relevant blog post answering that exact question. This tool not only helps you improve your SEO but also your brand’s overall image. You’ll be seen as helpful and valuable, and as a credible authority figure in your industry.
Moz Toolbar: Helps You Understand the Numbers
The numbers behind SEO can be complex. Moz has an awesome toolbar that shows a few key stats from your website. For example, PA is your individual page authority and DA is your domain authority. Both are calculated by several website factors including follow/no-follow links and Google rankings.
There is both a free and premium version of the Moz Toolbar for both Chrome and FireFox. Moz also has great instructions and best-practice articles that will help you understand and improve your website’s statistics in a very easy way. It’s a great option for new business owners who want to try something easy that’s also useful.
Google Trends: Helps You Know What’s Hot
While this isn’t a traditional SEO tool, Google Trends is the go-to place to understand exactly what’s hot right this minute. Since Google is the most popular search engine in the world, we can easily see what Google users are searching for.
You can search by country or categories including business, tech, health, entertainment and top stories. You can also see the exact keywords people are using, interest by subregion (on a handy map), the interest over time, and also related searches.
This information can help you create relevant content for your site. For example, let’s say you have a pet-related business blog. The search term World’s Ugliest Dog Contest is trending today and this could inspire a post that relates to this topic. Of course, you still have to create valuable and relevant content, but Google Trends gives you an idea of exactly what people want to read today.
Small Steps into SEO
Stop putting SEO on the back burner. There’s help for clueless business blogger – it just takes a little patience and practice.
There are lots of simple, easy and affordable tools that allow you to ease your way into SEO. You’re already creating content for your business’s blog, so why not take a little time to create better content that will help your site’s Google rankings?
Follow Liesha Petrovich on Twitter: www.twitter.com/lieshapetrovich
The first basic truth of marketing is people buy from people they know and trust. People want to hear your story so they can know you better.
Many of us find telling our story is hard. It doesn’t have to be.
Here is an excellent post giving you 5 great tips on telling your story
5 TIPS FOR SELLING MORE OF YOUR PRODUCT OR SERVICE USING STORIES
One of my readers posted a comment asking for more posts on using story telling to promote our businesses.
Using stories about your business, your products, or your service is a powerful way to get people to remember you. And, when people remember you, they will buy from you.
Here is a great post telling you more about it.
One the biggest challenges facing us as small business owners is finding out just what our customers and clients really want. Here is an excellent article that outlines 4 ways to do just that.
In my last few posts, I have been discussing the importance of using stories to promote our small businesses to potential clients and customers. The inevitable question is, “OK, how do I do that?” I recently ran across this excellent article on telling your own story. This article was actually written for Lawyers, but just substitute your business or profession and see if there is not magic here.