Converting prospects into clients is one of the most misunderstood processes by small business. People buy based on emotion, not logic. Here’s a great post by Maria Tabaka from Inc. explaining how to use emotional intelligence to improve your conversion rate. 6 Ways to Convert Prospects into Clients with Emotional Intelligence People may believe that decisions are based on logic only, but the brain doesn’t work that way. Here’s how to make your prospect’s decision easy with emotionally intelligent marketing….