Managing opportunities is critical to your success in the new economy.
News Flash! The world economy is reshaping itself in ways unimaginable today. Futurist Tom Frey estimates 47% of today’s existing jobs will be gone by 2030 ( http://bit.ly/2w4whhN ). Further, a study by Forbes magazine ( http://bit.ly/2xkEfmi ) estimates that by the year 2020 fifty percent of the US labor force will be freelancers. This number will continue to rise as existing jobs disappear over the next decade.
This means if you are reading this post and you are currently working for someone else, there is roughly a 1 in 2 chance you will become a freelancer by the year 2030. (Full disclosure, I became a Freelancer in 2014.)
What’s the difference?
As an employee, you typically go to work each day, perform one or two functions, and then go home. As a freelancer, you become part of what is known as the “gig” economy. You may be performing the same function, but you will be doing it for many different companies.
Add to that, the fact that most of us are good at doing more than one thing. You will find yourself marketing those different talents to entirely different target prospects. This is where opportunity management comes into play.
Marketing to a different audience
I will use myself as an example. I am basically a writer. It’s what I love above everything else. If I worked for a marketing firm, I might spend my entire day writing sales letters for product mailers.
Writing as a freelancer is a much different process. I may write for any of the following projects:
1. Web pages
2. Blog posts.
4. Case studies
5. Edit books
6. Ghostwrite books.
As you can see, the clients that use these services may differ widely. So, one of my challenges is to figure out how to market my services to these different audiences.
As it turns out, I also happen to be a good teacher. So in addition to writing, I also conduct community interest workshops at my local junior college.
Beginning to get the idea?
As a freelancer, one of your continuing challenges is finding enough work. This is what opportunity management is all about. You find yourself always thinking about ways to introduce your self to potential prospects and clients. You also keep looking for new ideas for different types of services you can offer.
One of the essentials of being a successful freelancer is to be able to develop multiple streams of income. Some of these will be active, and some will be passive. A good example of passive income would be writing and publishing a book. The work necessary to write and publish a book is a one-time event, but the income from the sales of the book could stretch over many years.
Opportunity management is the key
You’ve heard the old saying “Jack of all trades master of none”? Well, as a freelancer, you need to be a master of one or two trades, and very good at three or four more. But being alert and always trying new things, will be one of the main factors in your ability to succeed in the gig economy. Start making your list today.