Did you ever have a prospect or client you just couldn’t connect with? We all have. It’s not because you didn’t like each other, but you didn’t seem to be on the same page. Guess what? The reason might lie in your different social styles. What Are Social Styles? Social styles are the way we communicate with other people. We all have a social style. Actually, we have one of 4 social styles. Larry Wilson of Wilson Learning Corporation has…
Busy or effective. Which one are you? Did you know it’s possible to do away with almost 80% of your to do list? Here is a myth about being self-employed. You start a business. You work 80 hours a week to build it up. In 5 years or so, you are a roaring success. In my last post (https://successfulcm.com/2017/04/28/stunning-simple-secret-improves-productivity/) we discussed how you can choose the hours you want to work, and then use the 80/20 rule to accomplish the…
Getting it all done when you’re the only one there can be frightening. How can you improve your productivity? Using Pareto’s simple 80/20 rule can cut your work week in half You wanted freedom. You wanted to do something you loved. And…you wanted to get paid for it. So you went into business for yourself. Now you have this huge list of stuff that needs to be accomplished to get your business off the ground. How are you going to…
It seems counter-intuitive, but narrow target marketing means more sales. Here’s a great post by Tim Donnelly explaining why. How to Narrow Your Target Market Companies that try to be all things to all customers are sure to fail. Here’s a business guide from Inc.com on how to focus on your target market. By Tim Donnelly Inc.com Contributor@TimDonnelly 30 COMMENTS Getty Huge, profitable companies like Walmart and Amazon didn’t start as the all-encompassing retailers we know today….
Converting prospects into clients is one of the most misunderstood processes by small business. People buy based on emotion, not logic. Here’s a great post by Maria Tabaka from Inc. explaining how to use emotional intelligence to improve your conversion rate. 6 Ways to Convert Prospects into Clients with Emotional Intelligence People may believe that decisions are based on logic only, but the brain doesn’t work that way. Here’s how to make your prospect’s decision easy with emotionally intelligent marketing….
As business owners, we know how tough it is to convert prospects into clients. Here’s a great post by Gregory Ciotti illustrating 7 studies showing you how to do it. Written by GREGORY CIOTTI | September 26, 2012 | 61 COMMENTS 7 Social Psychology Studies to Help You Convert Prospects into Paying Customers 2303SHARES 1.2kTweet 286Share 280Share 133Share 404Pin When it comes to converting more prospects into paying customers, it all boils down to how well you understand your buyer’s mind and what they want from…
When you start a new business, finding your ideal target customer is one of your biggest challenges. Here’s a great post from John Jantsch telling you how. How to Discover Your Perfect Target Customer in 5 Steps By John Jantsch Share One of the most important elements of a marketing strategy is the development of an ideal target customer profile. Effectively understand who makes an ideal customer allows you to build your entire business, message, product, services, sales and…
You’ve started a business. Now your challenge is to build your brand to attract new customers. Here is a great post by Annetta Powell that tells you how. 5 Effective Brand Building Strategies to Attract Customers IN MARKETING|BY ANNETTA POWELL 237 SHARES LinkedinTwitterFacebookGoogleBufferPrint Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. The advent of participatory and interactive…
We know that blogging is critical to small business, yet we hear that blogging is dead. Well, maybe not. Here is a great post by Gary Vaynerchuk explaining why. THE ONE THING GURUS ALWAYS GET WRONG ABOUT BLOGGING by GARY VAYNERCHUK @garyvee 1 year ago · 4 min read Starting a blog has never been easier and here is where to start a blog: Snapchat, Twitter, Facebook, Medium. Now, I know what you’re saying — “Those aren’t blogs”. Actually, they are. Any…
You betcha. Knowing your target audience is the key to any successful small business. Here’s a great post from Sivler Egg Media explaining why. Why Is Understanding Your Target Audience So Important? Many businesses think they know their target audience inside out. But if they took a test, how well do you think they would actually understand them? Yesterday we spoke about how it’s really effective to create a balance between what is right for your business and what your…
