As small business owner, if you are not using twiiter, perhaps you should be. Twitter can give you an amazing amount of information about your audience. Check out this post.
Last week, Twitter launched a new, free dashboard that shows demographic information about your Twitter followers. You can see your followers’ interests, household incomes, net worth, occupations, their buying habits, education levels, and even what credit cards they have.
Having access to these insights is a great way to inform your content strategy. There are three great tricks that can guide creative and messaging, and even inform other areas of your brand’s marketing strategy.
1. Compare your follower demographics to the general Twitter population.
Add a comparison audience, and analyze “All Twitter Users” versus “Your Followers.” You’re able to see what the general Twitter population’s habits or interests are versus your brand’s, which will show you what resonates specifically with your audience. In the image below, this brand’s audience is much more interested in fast food than the average Twitter user, showing the brand that fast food is an area they can own on Twitter.