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Category: Success

Is Knowing Your Target Audience Critical?

Is Knowing Your Target Audience Critical?

You betcha.  Knowing your target audience is the key to any successful small business.  Here’s a great post from Sivler Egg Media explaining why. Why Is Understanding Your Target Audience So Important?   Many businesses think they know their target audience inside out. But if they took a test, how well do you think they would actually understand them? Yesterday we spoke about how it’s really effective to create a balance between what is right for your business and what your…

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4 Simple Steps for Winning Customer Service

4 Simple Steps for Winning Customer Service

What is the biggest challenge facing small business owners today? “How do I compete against the big guys?”  Here’s a simple two word answer: Customer Service. How many times have you heard it? I could never talk to a real person. They kept switching me from department to department I was on hold for 15 minutes and then got cut off. Do you think these folks will ever come back?  91% of them won’t (source: “Understanding Customers” by Ruby Newell-Legner)…

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Why Customer Service is Your Most Important Function

Why Customer Service is Your Most Important Function

As small business owners, we are all worried about going up against the “big guys”.  Great customer service is the best way to out perform your competition every time.  Here’s a great post telling you how. How small businesses can deliver good customer service Satisfied customers remain loyal to you and recommend you to others. Alastair Kight, managing director of GRITIT, offers five simple steps for delivering good customer service Skills can be taught, so it’s more important to employ…

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Here’s Why Blogging is Important for Small Business

Here’s Why Blogging is Important for Small Business

As small business owners we hear a lot about things like blogging and social media.  Our first reaction usually is “I don’t have time for that.”  I encourage you to think again.  Here’s a great post explaining why blogging is very important for small business. September 30, 2015 // 8:00 AM Why Blog? The Benefits of Blogging for Business and Marketing Written by Corey Wainwright | @Corey_bos SHARE 1,297 inShare   I had a co-worker email me the other day asking for…

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What are the 6 Simple steps to success?

What are the 6 Simple steps to success?

We all want to be successful. Volumes have been written on the subject.  Courses and Seminars abound on the subject.  Yet the amazing truth is there is a simple 6 step formula anyone can follow that leads to success in any endeavor. Here they are: Know where you are. Know where you want to go. Take action Evaluate the results. Adjust the action taken in light of the feedback obtained in step 4 Repeat steps 3, 4, and 5 until…

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4 Elements of a Successful Blog Post

4 Elements of a Successful Blog Post

As small business owners, we are told we need to blog if we are going to be successful.  But, no one tells us how to go about it.  Today I thought I’d post some quick guidelines outlining just how to construct a successful blog post. There are 4 Elements to a good blog post: Headline Lead Body Call to action These elements combine to form “the upside down pyramid.”  This is a style of writing common to newspapers today. Let’s…

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Why am I Doing This?

Why am I Doing This?

Why am I doing this? Because of all the things I love in this life, helping others succeed is what I love the most. Today I thought I’d post a short entry on why I started this blog. How I got here. If you’ve read my “about” page, you know I spent 20 years coaching and mentoring mortgage loan officers.  What most people don’t know is Mortgage Loan Officers are essentially self employed sub-contractors.  Yes, technically they are employees of…

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