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Category: small business

Blogging…Absolute Necessity for Small Business

Blogging…Absolute Necessity for Small Business

As a small business owner you should know blogging is a great (and inexpensive) way to promote your business.  The attached article has some great ideas on how to go about it.  Beginner’s Guide To Blogging For Small Businesses Traditional marketing methods, especially in the past, emphasize pushing your product under prospective buyers’ noses with one message: sell, sell, sell. In contrast, content marketing focuses on providing something of value to your current and potential customers, with the understanding that…

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Why You Need a Business Plan

Why You Need a Business Plan

If you are a small business owner, I’m sure you’ve been told you need a business plan.  You may have even looked into it and decided you didn’t have time to fill out a 50 page template with charts, graphs, and spreadsheets.    Make no mistake, you definitely need a plan.  But, you can start out simple (think one page) and then build on it.  Here’s a post that can get you started.  Why You Need a Business Plan (And…

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Why You Need an Operations Manual (Even if There’s Just You)

Why You Need an Operations Manual (Even if There’s Just You)

So you’ve gone into business for yourself.  Congratulations!  I’m assuming you’ve written a business plan.  Everyone says you need one.  Here’s a different question, have you written your operations manual?    “Huh?” you ask.  “What’s that?” Read this excellent post explaining what an operations manual is, and why you really do need one.  (Hint…it’s not as intimidating as it sounds) How To Create An Operations Manual For Your Business Gary October 11, 2011 Operations, Startup Having a written plan is important to…

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How to Keep Track of All Those Contacts

How to Keep Track of All Those Contacts

You’ve gone into business for yourself.  You are beginning to build a client base.  Suddenly you think, “Holy Cow, how am I going to keep track of all these people?”  The answer is a good customer relationship manager (CRM) program.  There are lots of them out there, so how do you choose.   Attached is an excellent article that should help you decide.   (As a side note, I use Nimble and have found it easy to use and very…

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Want More Sales? Improve Your Customer’s Experience!

Want More Sales? Improve Your Customer’s Experience!

As small business owners we should be constantly looking for ways to improve customer experience on our websites.  After all, this is what will keep customers coming back.  In the attached post, there are 5 simple things you can do to enhance your customer’s experience.  Whether online or offline, a customer’s first time experience with your business is incredibly important and has a very large impact on the likelihood that they return again. On average, loyal customers are worth up…

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How Small Business Owners Can be More Efficient

How Small Business Owners Can be More Efficient

As small business owners we are all pushed for time.  There just never seems to be enough to get it all done.  George wondered if I could find some apps that could help make us more efficient.   Here is the first in this series.  I will also be on the lookout for things we can add to our websites to make them more efficient.  Thanks George for the idea, and the support. We’re always on the lookout for small…

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10 Easy Steps to Make Sure You Are Visible in Your Local Market

10 Easy Steps to Make Sure You Are Visible in Your Local Market

As small business owners, we should make sure our promotion activities are specially tailored to our local markets.  Here are 10 easy things you can do to make sure your business is being seen locally.  10 Easy Local SEO & Online Marketing Tips TopRank Online Marketing     Google, Local SEO, Microsoft Bing, Online Marketing, SEO, Small Business,Yahoo There are currently 29.6 million small businesses in the U.S. (SCORE). 63% of consumers and small business owners use the Internet to find information about local companies and 82%…

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Pick a Number…and Profit

Pick a Number…and Profit

As small business owners, we are constantly searching for data to tell us how well we are doing. One very effective tactic is to pick one metric and focus on it.  For instance, Southwest Airlines focused on being the lowest cost airline in the industry.  Here is a very interesting post on just how to do that.  A single metric for business: Profit per x? Posted on  January 23, 2012  by antony I’ve been profoundly affected by a book: Good to Great…

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Avoiding the 7 Blunders of Internet Marketing

Avoiding the 7 Blunders of Internet Marketing

If you’re a small business owner today, you are led to believe if you just put up a website, a Facebook page, or send out a bunch of emails, success is automatic.  I’m sorry to tell you, nothing could be further from the truth.  Read the attached post to find the 7 deadly mistakes many small business owners make.  7 Small Business Internet Marketing Blunders On the surface, Internet marketing for a small business can seem fairly simple. You assemble…

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3 Excellent Ways to Promote Small Business on the Web

3 Excellent Ways to Promote Small Business on the Web

As small business owners, we become a jack of all trades.  It’s up to us to do it all.  So when it comes to promoting ourselves on the internet, how do we go about it.   The attached post will give you 3 excellent approaches to consider. The small business owner’s Internet marketing dilemma The following two tabs change content below. Bio Latest Posts ABHI JADHAV Abhi Jadhav, Managing Partner at Bay Leaf Digital, is an analytics-content-optimization geek who loves…

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