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Category: small business

Here’s Why Blogging is Important for Small Business

Here’s Why Blogging is Important for Small Business

As small business owners we hear a lot about things like blogging and social media.  Our first reaction usually is “I don’t have time for that.”  I encourage you to think again.  Here’s a great post explaining why blogging is very important for small business. September 30, 2015 // 8:00 AM Why Blog? The Benefits of Blogging for Business and Marketing Written by Corey Wainwright | @Corey_bos SHARE 1,297 inShare   I had a co-worker email me the other day asking for…

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What are the 6 Simple steps to success?

What are the 6 Simple steps to success?

We all want to be successful. Volumes have been written on the subject.  Courses and Seminars abound on the subject.  Yet the amazing truth is there is a simple 6 step formula anyone can follow that leads to success in any endeavor. Here they are: Know where you are. Know where you want to go. Take action Evaluate the results. Adjust the action taken in light of the feedback obtained in step 4 Repeat steps 3, 4, and 5 until…

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4 Elements of a Successful Blog Post

4 Elements of a Successful Blog Post

As small business owners, we are told we need to blog if we are going to be successful.  But, no one tells us how to go about it.  Today I thought I’d post some quick guidelines outlining just how to construct a successful blog post. There are 4 Elements to a good blog post: Headline Lead Body Call to action These elements combine to form “the upside down pyramid.”  This is a style of writing common to newspapers today. Let’s…

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Why am I Doing This?

Why am I Doing This?

Why am I doing this? Because of all the things I love in this life, helping others succeed is what I love the most. Today I thought I’d post a short entry on why I started this blog. How I got here. If you’ve read my “about” page, you know I spent 20 years coaching and mentoring mortgage loan officers.  What most people don’t know is Mortgage Loan Officers are essentially self employed sub-contractors.  Yes, technically they are employees of…

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Starting a Small Business? Here’s Step 2

Starting a Small Business? Here’s Step 2

Congratulations!  You’ve decided to start your own business.  You know just what you want to do.  You can’t wait to get started.  You’ve answered all the questions I posed in my previous blog. (Click here if you haven’t read it). https://successfulcm.com/2015/12/10/want-to-start-…ness-read-this/ Hold on there, kiddo!  Before you quit your day job, there is a lot of thinking to do.  And…yes, more questions to answer. “Oh, come on,” I hear you say.  “I answered a bazillion questions last time” True. But…Wait,…

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Duct Tape Marketing-A Book Review

Duct Tape Marketing-A Book Review

Today I am reviewing Duct Tape Marketing, The Worlds Most Practical Small Business Marketing Guide, by John Jantsch.  (© 2006 by John Jantsch All rights reserved. Published in Nashville, Tennessee, by Thomas Nelson. Thomas Nelson is a registered trademark of Thomas Nelson, Inc.) As small business owners, we must recognize, like it or not, we are in the marketing business.  When you’re starting out, it’s hard to know what to do or when to do it.  In Duct Tape Marketing,…

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Tyrannized by Your To Do List?

Tyrannized by Your To Do List?

Did you ever feel like your To Do list was dominating your life? What happens when you can’t check off all today’s tasks?  How do you feel? We are told if we want to succeed, we have to have goals.  Written goals. With deadlines.  Then we are supposed to break those goals down into intermediate steps with completion dates. If we keep working backwards, we eventually wind up with a daily list of things to do.  Things that must be…

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Great Questions You Can Ask…Book Review

Great Questions You Can Ask…Book Review

Today I am departing from the usual format for my blog to review an excellent book titled “Power Questions: Build Relationships, Win New Business, and Influence Others”, by Andrew Sobel and Jerald Panas. (Copyright © 2012 by Andrew Sobel and Jerold Panas. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey.) As small business owners we are all concerned about one thing.  Sales.  Whether we are selling a product or a service, sales is the driver….

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Why Building Customer Relationships Should be #1 on Your List.

Why Building Customer Relationships Should be #1 on Your List.

As Small Business Owners, we all know the importance of customer service and customer relations.  Unfortunately in the “high tech” world in which we live, building customer relations is pushed aside.  Many business owners feel they “just don’t have time.”   People buy from people they know and trust is one of the basic tenets of marketing.  The attached article explains why taking the time to build long term relationships with prospects should be # 1 on our to-do list…

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Here’s 4 Ways to Find What Your Customers Want.

Here’s 4 Ways to Find What Your Customers Want.

One the biggest challenges facing us as small business owners is finding out just what our customers and clients really want.  Here is an excellent article that outlines 4 ways to do just that.  4 Strategies for Getting to Know Your Customers with Mobile Posted by Holly Barber in SMS Tips & Tricks on July 23rd, 2015 To increase your customer retention and loyalty, it is important to learn as much as you can about your customer base. By recognizing and understanding their needs,…

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