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Category: Small Business Marketing

Marketing Techniques for Small Business

Social Styles 5-Learning About the Amiable

Social Styles 5-Learning About the Amiable

Why are Social styles important?   In my previous posts on Social Styles, I have stressed the importance of understanding these styles.  Your ability to communicate with these different styles of people will make a huge difference in the profits at your bottom line. Today, I want to discuss the last of the 4 Social Styles, the Amiable.   What is the Amiable Social Style?   Amiable are, well…amiable.  They are very people and question oriented. They are easy to…

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Stunning Simple Secret Improves Your Productivity!

Stunning Simple Secret Improves Your Productivity!

Getting it all done when you’re the only one there can be frightening. How can you improve your productivity?  Using Pareto’s simple 80/20 rule can cut your work week in half You wanted freedom.  You wanted to do something you loved. And…you wanted to get paid for it.  So you went into business for yourself. Now you have this huge list of stuff that needs to be accomplished to get your business off the ground.  How are you going to…

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Here’s 6 Tips to Make Your Business Writing More Effective!

Here’s 6 Tips to Make Your Business Writing More Effective!

Like it or not Small Business Owners are required to do a lot of writing.  It’s not as hard as you think.  Here’s 6 tips to help you along. EFFECTIVE BUSINESS WRITING: THE IMPORTANCE OF PLAIN LANGUAGE MARKETING & SALES When running a business, it is important to be aware of how you communicate with your customers, your staff, your investors, and your suppliers. Your written materials, from your business plan to your marketing, are often the first encounter a…

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Here’s Why Blogging is Important for Small Business

Here’s Why Blogging is Important for Small Business

As small business owners we hear a lot about things like blogging and social media.  Our first reaction usually is “I don’t have time for that.”  I encourage you to think again.  Here’s a great post explaining why blogging is very important for small business. September 30, 2015 // 8:00 AM Why Blog? The Benefits of Blogging for Business and Marketing Written by Corey Wainwright | @Corey_bos SHARE 1,297 inShare   I had a co-worker email me the other day asking for…

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4 Elements of a Successful Blog Post

4 Elements of a Successful Blog Post

As small business owners, we are told we need to blog if we are going to be successful.  But, no one tells us how to go about it.  Today I thought I’d post some quick guidelines outlining just how to construct a successful blog post. There are 4 Elements to a good blog post: Headline Lead Body Call to action These elements combine to form “the upside down pyramid.”  This is a style of writing common to newspapers today. Let’s…

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Why am I Doing This?

Why am I Doing This?

Why am I doing this? Because of all the things I love in this life, helping others succeed is what I love the most. Today I thought I’d post a short entry on why I started this blog. How I got here. If you’ve read my “about” page, you know I spent 20 years coaching and mentoring mortgage loan officers.  What most people don’t know is Mortgage Loan Officers are essentially self employed sub-contractors.  Yes, technically they are employees of…

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Duct Tape Marketing-A Book Review

Duct Tape Marketing-A Book Review

Today I am reviewing Duct Tape Marketing, The Worlds Most Practical Small Business Marketing Guide, by John Jantsch.  (© 2006 by John Jantsch All rights reserved. Published in Nashville, Tennessee, by Thomas Nelson. Thomas Nelson is a registered trademark of Thomas Nelson, Inc.) As small business owners, we must recognize, like it or not, we are in the marketing business.  When you’re starting out, it’s hard to know what to do or when to do it.  In Duct Tape Marketing,…

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How to Create Engaging Content

How to Create Engaging Content

If you are using your blog to promote your business, what is your biggest challenge?  Writing content people want to read.   It’s not easy.  Here is a post giving some great tips on engaging content creation.   HOW TO WRITE ENGAGING CONTENT THAT PEOPLE ACTUALLY WANT TO READ December 24, 2013 Pat Marcello Categories: Publications With the state of search in the content basket, we have to provide well-written, engaging content for people in our niche. Think about The Huffington…

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Need to Write Engaging Content? Here’s 12 Tips

Need to Write Engaging Content? Here’s 12 Tips

So, you’re a small business owner.  And, you’ve got a blog (or an E newsletter).  Congratulations.  Then you wake up and realize you have just added content writer to your job description.  How are you going to add fresh content in every post?  Here’s a post with 12 tips to get you started.  12 Tips For Writing Engaging Content For Readers Are you not getting any readership? Why? Because your content is not engaging! In this post I’ll tell you…

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29 Reasons Email Should Be Your Top Marketing Tool

29 Reasons Email Should Be Your Top Marketing Tool

The biggest challenge we face as Small Business Owners is attracting new clients and customers.  How can we do this without breaking the bank?   The surprising, simple answer is email.   Done the right way, email can be a high touch way to build a list of people who are interested in you and your business.  Here is a post listing 29 excellent reasons you should be using email as your top marketing tool.  Ryan Pinkham | May 12, 2015 29…

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