In my last few posts, I have been emphasizing the importance of using stories about your small business to engage potential clients and customers. People love stories. And they will remember stories long after your pitch about your product or service is forgotten. Here is another great article on how to tell a good story. Harness the power of storytelling to appeal to new customers In today’s world, which is crowded with messages, businesses need to create a brand…
In my last post, I included an article on the importance of telling the story of your small business to attract customers and clients. You may have read that post and said, “All well and good, but HOW do I do it?” Here’s a great article I found that explains just that. What’s Your Small Business Story by Jessica Swanson | Apr 2, 2015 There’s a story about how Shoestring Marketing was born. And, I tell my story all the time. It’s…
OK Mr. Small Business Owner. You have a website. You have a product. How do you get people interested in buying? The answer is simple. Tell your story. People love stories. Attached is a post explaining how you can do this. I found it fascinating. HOW TEACHING AND STORYTELLING CAN BUILD A PROFITABLE BUSINESS BUSINESS | SEPTEMBER 3RD, 2013 For years I couldn’t figure out how to get attention for my business products. Since no one knew the products existed, I…
Are you a small business owner who is considering building a website? Don’t be fooled by those offering a free “one size fits all” deal. Doing it yourself requires paying attention to these critical elements outlined in the attached post. Building Your First Website? Here Are 10 Key Elements You Should Consider First 3 Tweet Share What makes a great website? Forget Hamlet and all that “to be or not to be” nonsense – how to build a great website is the…
As a small business owner doing your own marketing, one of the biggest struggles one faces is how to engage the audience you are trying to reach. One of the most powerful ways is to tell a story. Here is a great post expaining why storytelling is so compelling. The Secret to Activating Your Audience’s Brain By Scott Schwertly on March 4, 2015 If you are like me, you are always looking for the latest and greatest ways to do things faster, better,…
