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Category: Marketing

Starting a Small Business? Here’s Step 2

Starting a Small Business? Here’s Step 2

Congratulations!  You’ve decided to start your own business.  You know just what you want to do.  You can’t wait to get started.  You’ve answered all the questions I posed in my previous blog. (Click here if you haven’t read it). https://successfulcm.com/2015/12/10/want-to-start-…ness-read-this/ Hold on there, kiddo!  Before you quit your day job, there is a lot of thinking to do.  And…yes, more questions to answer. “Oh, come on,” I hear you say.  “I answered a bazillion questions last time” True. But…Wait,…

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Duct Tape Marketing-A Book Review

Duct Tape Marketing-A Book Review

Today I am reviewing Duct Tape Marketing, The Worlds Most Practical Small Business Marketing Guide, by John Jantsch.  (© 2006 by John Jantsch All rights reserved. Published in Nashville, Tennessee, by Thomas Nelson. Thomas Nelson is a registered trademark of Thomas Nelson, Inc.) As small business owners, we must recognize, like it or not, we are in the marketing business.  When you’re starting out, it’s hard to know what to do or when to do it.  In Duct Tape Marketing,…

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5 Simple Questions That Drive Repeat Business

5 Simple Questions That Drive Repeat Business

I admit it.  I am becoming obsessed by the challenge of creating “High Touch” in a world dominated by “High Tech”.   Here’s what we know.  People buy from people they know and trust. You can use the internet to attract people.  Then it’s up to you to get to know them. Here’s a short post with 5 great questions you must know the answers to if you are win loyal, repeat clients and customers. Delivering Happiness Takes High Touch, Not High…

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Why a High Touch Philosophy is Worth the Time

Why a High Touch Philosophy is Worth the Time

I think we all are aware of the challenge known as “Creating high touch in a high tech world.” As small business owners we concentrate on how to build our email list, or the number of “likes” for our Facebook Page.  Wouldn’t we be better served if we spent some time on building individual relationships?   Here is a post with some interesting solutions to this vexing problem.  Hi-tech is not a reason to sideline high-touch – a lesson for…

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Why Storytelling is Important for Your Business

Why Storytelling is Important for Your Business

One of my readers posted a comment asking for more posts on using story telling to promote our businesses.   Using stories about your business, your products, or your service is a powerful way to get people to remember you.  And, when people remember you, they will buy from you.  Here is a great post telling you more about it.  THE IMPORTANCE OF STORYTELLING FOR SMALL BUSINESSES March 11, 2014  • admin For as long as there has been language, there…

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Great Questions You Can Ask…Book Review

Great Questions You Can Ask…Book Review

Today I am departing from the usual format for my blog to review an excellent book titled “Power Questions: Build Relationships, Win New Business, and Influence Others”, by Andrew Sobel and Jerald Panas. (Copyright © 2012 by Andrew Sobel and Jerold Panas. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey.) As small business owners we are all concerned about one thing.  Sales.  Whether we are selling a product or a service, sales is the driver….

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How to Sell Without Selling

How to Sell Without Selling

We all know the ability to sell our product or service is crucial to the success of our business.  When I talk to small business owners, the biggest complaint I hear is,”But, I’m not a sales man (or woman)!”  I have studied the art of selling for many years. (Yes, it is an art.)  Here’s the good news.  At its core, selling is really all about listening.  Here is an excellent article explaining just how that works. Death of a Salesman:…

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What is The Biggest Lie Ever Told to Small Business?

What is The Biggest Lie Ever Told to Small Business?

One of the biggest challenges we face as small business owners is how to build a contact list of interested prospects. Finding it comes down to a trade-off between time and money,  many small business owners turn to a paid solution as the answer.  Here is an excellent article describing the best way to go about list building. (Spoiler alert…it’s going to cost you time, but the results are worth it.) The Biggest Lie Ever Told to Small Business Owners…

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5 Excellent Ways to Shape Your EMail Marketing

5 Excellent Ways to Shape Your EMail Marketing

As small business owners, we often hear that email marketing is dead.  Actually, it’s not only alive and well, it’s one of the most effective marketing tools available.  Here is an excellent article telling exactly why you should be using it.  5 WAYS TO MAKE AN EMAIL NEWSLETTER YOUR BEST SALES TOOL By John Jantsch SHARE  Tweet  Like  Plus one  Pin It  Share No matter how enamored you may be with social media, email still outpunches just about every tool out…

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How to Tell “Your” Story

How to Tell “Your” Story

In my last few posts, I have been discussing the importance of using stories to promote our small businesses to potential clients and customers.  The inevitable question is, “OK, how do I do that?”  I recently ran across this excellent article on telling your own story.  This article was actually written for Lawyers, but just substitute your business or profession and see if there is not magic here.  The Art of Storytelling Our guest blogger this month is Michael Hammond…

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