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Social Styles 4-Learning About the Analytical

Social Styles 4-Learning About the Analytical

Why are Social styles important?   This is the 4th post in the series on Social Styles.  In my previous posts,  we discussed how essential understanding these styles is to building trust with prospects, customers, clients, employees, and partners.  Your success depends on these relationships. Today I want to discuss the Analytical Social Style.   What is the Analytical Social Style?   The Analytical Social style is the most easily described and may be the most misunderstood of all the…

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Social Styles 3 – Learning About the Expressive

Social Styles 3 – Learning About the Expressive

Social Styles are important because? In my two previous posts ( http://ow.ly/Zfpn30bKoSK ) (http://ow.ly/1HcK30bYKwv)  we have discussed the importance of understanding social styles.  If you are engaged in business learning to successfully communicate with your employees, prospects, customers and clients is the key to your success.   Knowing your social style and the attributes of the other social styles is vital in building solid relationships. Today, I want to discuss the Expressive style. What is the Expressive Style?   Expressives are…expressive.  They…

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Social Styles 2-Learning About the Director

Social Styles 2-Learning About the Director

Why are Social Styles important?   In my previous post ( http://ow.ly/Zfpn30bKoSK ), I discussed the 4 social styles people use to communicate with each other.  We all fall into one of these styles. People in some of these styles communicate easily with one another, yet others can’t seem to communicate at all.   Why is it important to know these approaches?   Want to build meaningful relationships with your prospects, clients, and customers? Then you need to understand these…

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Why Narrow Target Marketing Means More Sales

Why Narrow Target Marketing Means More Sales

It seems counter-intuitive, but narrow target marketing means more sales.  Here’s a great post by Tim Donnelly explaining why. How to Narrow Your Target Market Companies that try to be all things to all customers are sure to fail. Here’s a business guide from Inc.com on how to focus on your target market. By Tim Donnelly   Inc.com Contributor@TimDonnelly     30 COMMENTS Getty     Huge, profitable companies like Walmart and Amazon didn’t start as the all-encompassing retailers we know today….

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6 Ways to Help Convert Prospects Into Clients

6 Ways to Help Convert Prospects Into Clients

Converting prospects into clients is one of the most misunderstood processes by small business. People buy based on emotion, not logic.  Here’s a great post by Maria Tabaka from Inc. explaining how to use emotional intelligence to improve your conversion rate. 6 Ways to Convert Prospects into Clients with Emotional Intelligence People may believe that decisions are based on logic only, but the brain doesn’t work that way. Here’s how to make your prospect’s decision easy with emotionally intelligent marketing….

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Why You Can’t be Without Social Media Marketing!

Why You Can’t be Without Social Media Marketing!

Many small business owners question whether or not using social media is worth the time and effort.  Here’s a great post from The Content Factory explaining why you can’t be without it. 16 Reasons Why Your Business NEEDS Social Media Marketing   Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media…

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3 SEO Tools Anyone Can Use

3 SEO Tools Anyone Can Use

To the average small business owner SEO is a dark, baffling, process impossible to understand.  Here is post explaining 3 SEO tools anyone can use to improve their blog performance. 3 SEO Tools For Clueless Business Bloggers 07/01/2016 09:26 am ET | Updated 5 days ago   Liesha Petrovich Unashamed non-conformist, small business advocate. Kyokushin Black Belt. Fighting the good fight at Microbusiness Essentials SEO is like flossing. Sure, you know you should be doing it and that it’s important. Yet the whole idea…

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Here’s Why Blogging is Important for Small Business

Here’s Why Blogging is Important for Small Business

As small business owners we hear a lot about things like blogging and social media.  Our first reaction usually is “I don’t have time for that.”  I encourage you to think again.  Here’s a great post explaining why blogging is very important for small business. September 30, 2015 // 8:00 AM Why Blog? The Benefits of Blogging for Business and Marketing Written by Corey Wainwright | @Corey_bos SHARE 1,297 inShare   I had a co-worker email me the other day asking for…

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3 SEO Realities to Be Aware of in 2016 – business.com

3 SEO Realities to Be Aware of in 2016 – business.com

  I’ve seen numerous business owners remain skeptical about that fact that search engine optimization (SEO) can be easy. The lifeblood of any online business is not just content, but the complete strategy one puts in, with SEO being a top priority. I’ve worked with a handful of bloggers and online business owners who underestimate the power and resources required for an SEO campaign. Here are a few things that you always need to keep up with when it comes…

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Becoming a Writer? Here’s Book 2 in the Series

Becoming a Writer? Here’s Book 2 in the Series

Today I am writing a review of the second book in Kate Johnston’s wonderful series, Writer Interrupted, A Handbook for the Emerging Writer.  In Book One, Kate led us through the decisions one must make in deciding to become a writer.  Now in Book Two, she leads you through a strategy you can use  in implementing that decision.  I know, learning “strategy” sounds dull.  But, Kate leads us through it in her usual light hearted and informative way. Kate starts…

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