As Small Business Owners we know growth is the name of the game. But, did you know you can grow too fast? Here’s a great post warning you about what can happen. 5 Dangers of Overly Fast Small Business Growth Strategies By Suzanne Kearns Posted in: Small Business Comments1 When you start your own small businesses, you immediately start thinking about growth. Maybe you just dream of eventually opening a second store, or you might envision becoming a huge conglomerate or…
I’ve seen numerous business owners remain skeptical about that fact that search engine optimization (SEO) can be easy. The lifeblood of any online business is not just content, but the complete strategy one puts in, with SEO being a top priority. I’ve worked with a handful of bloggers and online business owners who underestimate the power and resources required for an SEO campaign. Here are a few things that you always need to keep up with when it comes…
If you are a Small Business Owner with a website, tracking the results is critical to your success. But…where do you start? The attached post gives an excellent discussion of 6 basic metrics and how you can use them. The 6 Most Important Web Metrics to Track for Your Business Website In a previous post, I talked about the 10 best tools for tracking online analytics data for your business. If you’ve started to use any of those tools—in particular Google Analytics—the…
If you are a small business owner with a web site, you should be constantly testing your content and your pages for performance. One way to do this is with A/B testing. The attached article gives an excellent explanation of what A/B testing is, and how to go about it. How to Use A/B Testing to Optimize Your Small Business Website Posted by Lisa Hephner on June 28, 2013 in Tip of the Week 0 https://www.facebook.com/plugins/like.php?href=https://paysimple.com/blog/how-to-use-ab-testing-to-optimize-your-small-business-website/&layout=button_count&show_faces=false&width=85&action=like&colorscheme=light&height=21 Tweet inShare0 https://apis.google.com/se/0/_/+1/fastbutton?usegapi=1&size=medium&origin=https%3A%2F%2Fpaysimple.com&url=https%3A%2F%2Fpaysimple.com%2Fblog%2Fhow-to-use-ab-testing-to-optimize-your-small-business-website%2F&gsrc=3p&jsh=m%3B%2F_%2Fscs%2Fapps-static%2F_%2Fjs%2Fk%3Doz.gapi.en.zhZY2jsDXA8.O%2Fm%3D__features__%2Fam%3DAQ%2Frt%3Dj%2Fd%3D1%2Ft%3Dzcms%2Frs%3DAGLTcCNFlnq0MA0w8rXjE5eaa3SQHSrMmg#_methods=onPlusOne%2C_ready%2C_close%2C_open%2C_resizeMe%2C_renderstart%2Concircled%2Cdrefresh%2Cerefresh%2Conload&id=I1_1439313972189&parent=https%3A%2F%2Fpaysimple.com&pfname=&rpctoken=40463016 In many ways, your small…
As small business owner, if you are not using twiiter, perhaps you should be. Twitter can give you an amazing amount of information about your audience. Check out this post. Last week, Twitter launched a new, free dashboard that shows demographic information about your Twitter followers. You can see your followers’ interests, household incomes, net worth, occupations, their buying habits, education levels, and even what credit cards they have. Having access to these insights is a great way to inform…
Small business owners are always looking for effective, inexpensive ways to promote their product or service on the internet. One of the most effective methods is plain old email. Think email is outmoded? Here are some surprising statistcs. 1) Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association) 2) Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce…
Small businesses need metrics to determine how well they are doing. The question is which ones really matter. This answer may surprise you. Start Small Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start small. Pick a metric that matters to you and your business and track that one metric and try to improve it. By focusing on only one thing as you get started, you’ll get a better…
