Small businesses need metrics to determine how well they are doing. The question is which ones really matter. This answer may surprise you.
Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start small. Pick a metric that matters to you and your business and track that one metric and try to improve it. By focusing on only one thing as you get started, you’ll get a better feel for the numbers and how you can impact them. As you get comfortable, you can expand the metrics that you track.
Read more: http://articles.bplans.com/the-6-most-important-web-metrics-to-track-for-your-business-website/#ixzz3acNnQlNr