I admit it. I am becoming obsessed by the challenge of creating “High Touch” in a world dominated by “High Tech”.
Here’s what we know. People buy from people they know and trust.
You can use the internet to attract people. Then it’s up to you to get to know them.
Here’s a short post with 5 great questions you must know the answers to if you are win loyal, repeat clients and customers.
Delivering Happiness Takes High Touch, Not High Tech
Happiness is more than just a state of mind and Tony Hsieh, CEO of Zappos, is on a mission to prove it. I had the privilege of seeing Tony speak for The American Marketing Association and after two pages of notes I examined his philosophy and realized why the businesses he’s managed have been so abundantly successful.
Even if I wasn’t quite sure about this “happiness speak” (which I am, of course, being the happy, cheesy person that I am) Tony would have received my full attention if for no other reason than the fact that he sold a business to Microsoft at the age of 24 for $265 million.
In our high-tech world we are trained to shift further and further away from live, in person interaction but doing so hurts us in the end. We have email, text messaging, social media, videos, assistants, project managers and on and on, each removing us from the core customer experience. Tony spoke about their customer call center, and how there are no “time limits” for each order, and that the record for their longest customer service call was 7 hours!