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Month: May 2015

Think Social Media is Just for Teenagers? Better Think Again!

Think Social Media is Just for Teenagers? Better Think Again!

Currently  there are approximately 28 million small businesses in the US.  Many of these businesses think they don’t need to bother with a social media presence.  After all,  social media is just for teenagers, right?  These statistics might make you think again. 

1. The fastest growing demographic on Twitter is the 55–64 year age bracket.

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

2. 189 million of Facebook’s users are ‘mobile only’

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

social media stats - phone use

Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straight forward.

3. YouTube reaches more U.S. adults aged 18–34 than any cable network

Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five minutes videos explaining what your company does or introducing your team.


4. Every second 2 new members join LinkedIn

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by for example scheduling your posts.

social media statistics

5. Social Media has overtaken porn as the #1 activity on the web

We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. So next time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar.

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.


6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.


7. 93% of marketers use social media for business

Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.

Source: Social Media Video 2013

8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them

social media stats - phone

It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes. Well, apparently that’s not too far from the truth. If 25% of people aged 18–44 can’t remember not having their phone with them, there are probably very few times when they’re not connected to the web in some way.

Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.


Want an Easy, Simple Way to Promote Your Business?

Want an Easy, Simple Way to Promote Your Business?

Small business owners are always looking for effective, inexpensive ways to promote their product or service on the internet.  One of the most effective methods is plain old email.

Think email is outmoded?  Here are some surprising statistcs.

1) Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association)

2) Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot)

Recommended for YouWebcast: Your Viral Voice: How to Create Conversations that Convert to Sales

3) Small business owners estimate that getting an extra hour in their day back from doing their own email marketing (and other activities) is worth $273/hour. (Constant Contact)

4) For every $1 spent on email marketing, the average return on investment is $44.25.

5) Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention. (GigaOM Research)

6) Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (McKinsey & Company)

7) Email is nearly 40 times better than Facebook and Twitter at acquiring customers. (McKinsey & Company)

8) 70% of people say they always open emails from their favorite companies. (ExactTarget)

9) 95% of those who opt into email messages from brands find these messages somewhat or very useful. (Salesforce)



What’s Keeping 52% of Small Businesses Off the Internet.

What’s Keeping 52% of Small Businesses Off the Internet.

If 70% of buyers do research on the web before they buy, then why do 52% of Small Businesses lack a website? I believe there are two reasons and one of them is not money.

What are the Barriers?

In my opinion the barriers are time and knowledge.

Most Small Business Owners simply don’t have the time to learn how to build and maintain a website in addition to running a successful business.

But, the biggest barrier is knowledge. What I mean here is not knowledge in the usual sense. Rather it’s the wall of techno-babble small business owners encounter when they try to learn how to promote their business on the Internet.

Surprisingly, money is not a barrier. The cost to acquire and maintain a website is only $400 to $500 per year tops, if you do it yourself.

Why is Internet Presence Critical?

 If 70% of buyers do research on the web, and your business or service isn’t there, you won’t be found. Worse, you have no chance at those clients. You are invisible to them

According to Reiva Lesonsky, CEO of GroBiz Media, “If you don’t have a website, your business will become increasingly invisible, until it vanishes altogether.”

Why Today’s Customer’s are Different.

 People don’t want to be sold. But, they do want to be educated.

So, as a small business owner today, your job is not to sell, it’s to educate your potential customer or client.

Using Content Marketing as a tactic in your marketing strategy, you make your potential client or customer aware of who you are. Once they are aware, hopefully they will come to like you and trust you.

People buy from people they know and trust.

 Why Conventional Advertising Doesn’t Work!

 Conventional advertising falls down on two counts. The first is cost. The second, and in my opinion the most important, is the content is fixed. It’s the same message over and over. After a while, potential customers just tune you out.

Today’s customers want new, evolving information that’s relevant to them. The Internet is ideal for this because you can provide a constant flow of changing information at very low cost.

 What’s the Bottom Line?

 Ten years ago, a website was a novelty. Today it’s a necessity.

If you are a Small Business Owner your biggest challenge is acquiring new customers.

There are customers out there who want to do business with you, but they don’t know who you are.

Don’t let the Techno-Babble get in the way. There are resources available explaining this process in plain English.

Invest the time, do the research, get on the Internet, and your business will thrive.

StephenFettersSelfieCheck out my website at

An Easy Way to Get Started With Metrics for Your Small Business

An Easy Way to Get Started With Metrics for Your Small Business

Small businesses need metrics to determine how well they are doing. The question is which ones really matter.  This answer may surprise you. 

Start Small

Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start small. Pick a metric that matters to you and your business and track that one metric and try to improve it. By focusing on only one thing as you get started, you’ll get a better feel for the numbers and how you can impact them. As you get comfortable, you can expand the metrics that you track.

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