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Month: May 2015

Think Social Media is Just for Teenagers? Better Think Again!

Think Social Media is Just for Teenagers? Better Think Again!

Currently  there are approximately 28 million small businesses in the US.  Many of these businesses think they don’t need to bother with a social media presence.  After all,  social media is just for teenagers, right?  These statistics might make you think again.  1. The fastest growing demographic on Twitter is the 55–64 year age bracket. This demographic has grown 79% since 2012. The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+. For Facebook, this…

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Want an Easy, Simple Way to Promote Your Business?

Want an Easy, Simple Way to Promote Your Business?

Small business owners are always looking for effective, inexpensive ways to promote their product or service on the internet.  One of the most effective methods is plain old email. Think email is outmoded?  Here are some surprising statistcs. 1) Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association) 2) Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce…

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What’s Keeping 52% of Small Businesses Off the Internet.

What’s Keeping 52% of Small Businesses Off the Internet.

If 70% of buyers do research on the web before they buy, then why do 52% of Small Businesses lack a website? I believe there are two reasons and one of them is not money. What are the Barriers? In my opinion the barriers are time and knowledge. Most Small Business Owners simply don’t have the time to learn how to build and maintain a website in addition to running a successful business. But, the biggest barrier is knowledge. What…

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An Easy Way to Get Started With Metrics for Your Small Business

An Easy Way to Get Started With Metrics for Your Small Business

Small businesses need metrics to determine how well they are doing. The question is which ones really matter.  This answer may surprise you.  Start Small Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start small. Pick a metric that matters to you and your business and track that one metric and try to improve it. By focusing on only one thing as you get started, you’ll get a better…

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