Browsed by
Tag: success

Here’s 5 Ways You Can Build Your Brand

Here’s 5 Ways You Can Build Your Brand

You’ve started a business.  Now your challenge is to build your brand to attract new customers.  Here is a great post by Annetta Powell that tells you how.

5 Effective Brand Building Strategies to Attract Customers

IN MARKETING|BY ANNETTA POWELL

237

SHARES

LinkedinTwitterFacebookGoogleBufferPrint

 

Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth.  The advent of participatory and interactive platforms has given many businesses the chance to enhance brand awareness and equity. If you have been thinking of building a personal or business brand,  then it is important for you to know that brand building takes a great deal of time and resources.  In the section that follows, we shall define brand building and also look at different types of brands and the steps to create a successful brand.

What Is Brand Building?

There is no one definition that actually captures the essence of brand buildingin its entirety.  Many people think that brand building is all about communicating and exposing your brand. That is just one side of it. The best way we can define it is that it is a process of creating value to consumers.  It encompasses all things that consumers know, feel, and experience about your business in its entirety.

Having defined brand building, we shall now look at 3 popular types of brands and what they stand for.

  • Service brand- this brand is built on knowledge, culture, and experience that one has with the service delivering agency/company/people. Think of Geek Squad or Molly Maid.
  • Retail brand- this brand is built on a mixture of products and service experience. Think of Chick-fil-a, Kroger, or KFC
  • Product brand- is built on the experience that one has with a specific product. Think of Nike, Ford, or Sony.

Having looked at the 3 popular types of brands, we shall now proceed to look at steps involved in brand building.

1.) Define Your Brand

The first stage in brand building is defining your brand. This is a very critical step as it ultimately determines what your brand truly stands for. When defining your business brand, you should create a checklist of its core strengths. Similarly, if you’re defining a personal brand, you should look at the skills and expertise that you possess especially those which stand out. On the same token, you also need to know what your brand stands for and what is important for your brand (brand values). Your values should in one way or another show that you are contributing to environmental, social, and economic well-being of consumers. You may not realize some of these important aspects of brand building immediately, until you look at them objectively.

2.) Differentiate and Position Your Brand

Before embarking on brand building, you have to take time to differentiate it so that you can attract attention and stand out from competitors.  To differentiate your brand, you have to create a unique advantage in the mind of consumers not merely getting attention by brand building colors or logos or other superficial elements. Once you come up with a unique value proposition, you should use a good branding strategy to position your brand in a way that will help consumers see and appreciate the greater value of your brand over competing ones in the market.

3) Build and Expose your Brand

As I indicated earlier, brand building is not a one off thing. Building a unique and powerful personal or business brand takes time and consistency.     To build your personal brand, you have to keep reinforcing your values and skills by taking up new roles and assignments that will give you more exposure.  Alternatively, you can use promotional channels, blogs, forums, and social media (LinkedIn, Twitter and Facebook) to create a voice for your personal or business brand.

When building your brand, you should also endeavor to develop brand personality (what people know, think, and say about you). This is what drives or motivates people to identify with and engage with your brand.  The truth is; if you execute your brand building strategies consistently, then you will easily establish a pattern that will forever be associated with your brand name.

4.) Personalize your Brand

If you want your brand building campaign or brand to be successful, then you have to personalize it. It is important to give your brand an identity. Let consumers see and experience the personality of your brand in its entirety. Look at your brand as something that a consumer wants to identify with pretty much as they would with their favorite cars, cellphones, or computers.

As you engage in brand building, you should also invite customers to be co-creators of brand values so that they can feel that they also own it and relate with it.  Top brands encourage consumer-brand interaction by personalizing products to meet the needs and preferences of consumers.  When you personalize your brand, you give consumers reason to participate and engage with your brand for a lifetime.

5.) Review Your Brand

Your brand is not static; it will go through a range of motions in its lifetime. Depending on your brand strategies, your brand will either grow in strength, or remain dormant, or recede with time. In the brand cycle, new events, changes, and circumstances bring challenges and opportunities to enhance the value of your brand or re-establish it. All these possibilities should give you the impetus to take charge of your brand building activities.

As your brand name grows, so do the responsibilities and expectations to continue with brand building.  The best way of ensuring brand growth is reviewing your activities and evaluating your successes through metrics such as levels of brand awareness and levels of engagements. Regular reviews will help you seize and exploit new opportunities while upholding your commitment to remain true to your vision and brand strategy. It will also help you steer your brand in the right direction and keep it relevant as you move into the future.

As you can see, brand building is not a one off thing. You have to define your brand, differentiate, present it, and review what your brand stands for from time to time. It is very important to be clear about your branding strategies and how you’re going to implement them.  You should also adopt brand strategies that will add value to your consumers and help them develop the right impression of your company and what it truly stands for.

 

Enhanced by Zemanta

Annetta Powell

Want to see more?  Sign up for my email by filling out the form on the right.

Is Blogging Dead? Maybe Not!

Is Blogging Dead? Maybe Not!

We know that blogging is critical to small business, yet we hear that blogging is dead.  Well, maybe not.  Here is a great post by Gary Vaynerchuk explaining why.

THE ONE THING GURUS ALWAYS GET WRONG ABOUT BLOGGING

Gary Vaynerchuk

 

by GARY VAYNERCHUK

 @garyvee

1 year ago · 4 min read

Starting a blog has never been easier and here is where to start a blog: Snapchat, Twitter, Facebook, Medium. Now, I know what you’re saying — “Those aren’t blogs”. Actually, they are. Any social media platform can be treated like a blog because that is where people are listening.

Currently, many “marketing gurus” will preach that blogging is dead, that it’s over, and that the personal blog has failed.

I want to point out just how wrong they are.

Blogging is now the establishment itself. Start a blog on any social media platform and engage your audience.

WHERE TO START A BLOG

Think about it: if you have a website and are putting out content on it, like I always talk about, you are blogging. Twitter was flat-out known as a micro-blogging platform and now we have new platforms like Medium that point very strongly to being a blogging platform.

I would even argue that Instagram is a form of blogging in itself; A visual diary for your life. Or, Snapchat serving as a blogging platform built around the promise of content taking 10 seconds or less to consume.

So no, blogging is not dead. It’s as alive as ever. Blogging has simply morphed and changed into a much broader category where blog creation, and the question to where you should be starting a blog, is very different. A stand alone independent website run on a wordpress blog or something similar isn’t required anymore. My advice would be to just start putting out native content on the platforms that make most sense for you and start engaging with those who you think should see it.

But here is the problem and reason some internet marketers might say that blogging is dead: people who are still blogging in the traditional way, by posting to their personal website, don’t know how to get people to come see what they are writing. Nobody is working hard enough to master the art of SEO, or Facebook dark posts, or Pinterest, or storytelling on snapchat or anything else that can drive to your page.

WHY BLOG: THE IMPORTANCE OF A PERSONAL BLOG

If you write a blog, social media needs to be the gateway drug to your content and site.

Social networks, specifically Twitter, Facebook, and Pinterest, should be treated as the stepping stones of content to drive to the aforementioned “home,” whether that’s a blog or media site or whatever.

What has happened is that the attention graph is shifting. I talk about the attention graph as essentially where people’s attention is right at this very moment; where can you meet them to direct them your page. People’s willingness to jump somewhere to consume content is certainly not down, but their willingness to leave the platform they are already engaging on (Facebook, Twitter) is. To get them to click, you have to be smart. Really smart.

This is why every website today is testing headlines. You need to do the same. Don’t abandon the traditional blogging format; instead, test like crazy on social media and understand what drives your users, what your users care about. And make sure your content is really good once you get someone to click it or else consumers are going to be pretty upset they clicked at all and will hesitate to do so ever again.

MY BLOG

Personal blogs or websites offer something that social will never have: the very fact that you control it. That personal blog or website will be impervious to any changes on other platforms. Your blog or website is a platform that you control, allowing you to decide the amount and frequency of content output.

In a world of “rented” social media space, that is valuable. I’ve seen people shout and scream about the death of blogging while on Twitter, a social blogging site which they’re posting content to every day. People need to reevaluate the context they use the word blog in, and understand the insane amount of blogging platforms that exist in today’s world. Each has their own value and may or may not speak to what you’re looking to accomplish. Find your value and go all in.

Check out some of my guides to using Facebook, Twitter and Instagram here:

– 3 Ultra Effective Tactics You Should Use Now

– How to Turn Your Company Into a Content Empire

– The Big Difference Between Twitter and Instagram

– Optimize Your Facebook Presence With These 5 Easy Steps

Fill out the form on the right to recieve future emails and a free report.

 

Show Buttons
Hide Buttons