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Why You Can’t be Without Social Media Marketing!

Why You Can’t be Without Social Media Marketing!

Many small business owners question whether or not using social media is worth the time and effort.  Here’s a great post from The Content Factory explaining why you can’t be without it.

16 Reasons Why Your Business NEEDS Social Media Marketing

 

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.

At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts.

But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes you do — and here are some of the most compelling reasons why:

The Importance of Social Media for Web Traffic

 

1. Social media posts can be used to drive targeted traffic. Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its brilliance, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference. We’ve seen a single link on Reddit drive over 20,000 visitors in one weekend and links submitted to StumbleUpon can take a page that was consistently earning a handful of visitors a day and increase that number to hundreds. Who wouldn’t want to capitalize on that?

2. Using social media for business boosts your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).

Quick case study: Astroglide is one of TCF’s clients, and in less than a year we got the website to rank in the top 100 SERPs for 15,000 new keywords – as a result, traffic to the website has increased dramatically. A solid and consistent presence on Facebook, Twitter and other social channels was a BIG part of that success.

Social Media is THE BEST Tool to Connect with (and Learn from!) Consumers & Industry Leaders

 

3. If you’re doing it right, social media will lead to real relationship building. Part of what makes things like Twitter and Instagram marketing so cool is the interaction you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites?

You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders and tastemakers in your space, as well as journalists who cover your industry. Sometimes, becoming besties starts with a simple retweet.

Of course it doesn’t hurt to go the extra mile. When we saw that our client Astroglide was mentioned on The Celebrity Name Game by Rick Fox, we quickly jumped on the opportunity to create a gif and mention both accounts on Twitter. This resulted in interaction not just from Rick Fox, but from the Celebrity Name Game account as well!

4. Users are receptive to your messages. People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

5. Social media ads allow targeting and retargeting. One of the reasons social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to install a Facebook pixel on your site and use it to retarget the users who visit you — these people are far more likely to convert into solid leads and sales!

6. Social media can help you get noticed at events, and even generate earned media coverage. Whether your business is sponsoring a charity fundraiser or attending a major trade show, there’s no better way to leverage your presence than with the help of social media. In fact, we once sent a tweetduring CES that lead to a client getting a feature article written about them in Wired magazine (check out our guide to marketing your business at trade shows and events to learn how you can achieve similar results).

The Importance of Social Media Marketing for Brand Image

 

7. You can respond to problems immediately. If there’s a problem with your product or service, you want to know about it right away. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Studyafter study has shown that consumers appreciate companies that respond to customer complaints (and don’t hesitate to rant online to anyone who will listen when companies don’t take the time to make things right).

8. A strong social media presence builds brand loyalty. A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.

The Right Social Media Marketing Strategy Can Help You Slay the Competition

 

9. Your competition is getting social, so you should too. Did you know that 91% of brands are using more than one social media platform? This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.

10. The social media marketing arena is a (fairly) level playing field.Some brands may have bigger ad budgets than others, but all companies start off on pretty equal footing when it comes to social media marketing. The people and brands who thrive and go viral in are those with the most clever, attention grabbing tactics (and the most ridiculous gifs) and the most useful, link worthy content. In short, they’re providing value to their target audience while also showing personality and being entertaining. If you want to get lots of traffic and really increase your sales online, you’re going to have to outwit, outnetwork and outwrite your competition while offering superior products and customer service. Isn’t that what business is all about, anyway?

11. When it comes to newsjacking, social media is king. Sometimes your brand is mentioned on a cable TV show. Sometimes it’s not, but you know just how to slide your product into the story to aim the spotlight in your direction. Facebook, Twitter and even Reddit marketing give you a front row seat to the news that’s becoming viral right as it’s happening. Jump in at just the right time and you’ll earn some major media attention — and that’s something you just can’t do with a traditional ad campaign.

The Importance of Social Media Marketing for Sales and ROI

 

12. Social media marketing will get you more sales. Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Or that 84% of CEOs and VPs say they use social media to help make purchasing decisions?

Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy. Try sharing coupon codes, with a unique code for each social channel – you may be surprised at which social network drives the most sales.

13. You’ll find customers you didn’t know existed. If you set up streams to follow keywords in Twitter (Hootsuite makes this simple), you can find people who are looking for the products you sell and direct them to your site. Using Twitter for marketing is great that way – telling people who want your products how to get them from your company is just an @ away.

14. Customers you didn’t know existed will find (and buy from) you. In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on Quora is another option. Post a link today, and two weeks/months/years later you might see a sale from it.

You Can’t Beat the Price (or ROI) of Social Media

 

15. You heard that right — it’s free. How can you argue with that? If you handle your own social media management, running a social networking campaign is as cheap as it gets. If you hire a social media management or online PR agency (like us), it will cost around $3,000-$7,000 per month, but it’ll be an investment that you’ll be likely to see a return on. If you’re intimidated by interacting with people online or your writing skills leave something to be desired, hiring an online PR agency is definitely the way to go. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your digital PR presence.

16. The ROI on social media ads is unbeatable. The average cost per click on Google Adwords is between $1 and $2 and depending on the keyword targeted, you can end up paying $50 or more for a single click. Through targeted boosted post, we’ve been able to send traffic via Facebook and Pinterest for as little as $0.12 per click. Why pay ten or twenty times as much for each visit when social media ads make earning that traffic quick and easy?

Simply put, social media marketing is part of doing business in the new millennium. If your business isn’t already active on social networking sites, now is the time to start.

Why is Social Media Important?

Why is social media important to businesses? Because your brand doesn’t really exist online if you’re not represented across all social channels – and regularly interacting with your followers, journalists who cover your industry, thought leaders and tastemakers, etc.

Here’s one very important reason you may not have considered — it’s fun! Hosting a Twitter chat to celebrate a new product launch, getting your geek on while you A/B test Facebook ads, or sharing pop-culture polls for your followers to weigh in on — these are all activities that build brand awareness, boost web traffic and lead to loyal customers. But unlike many traditional marketing tactics with the same goals, these tasks are actually fun in addition to driving real value for your company.

Are you ready to rocket ahead of your competitors and take the social media world by storm? Want to see your search engine rankings climb and your traffic soar? Pull out that flip phone and give us call. We’ll get you on the path to success.

 

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Think Social Media is Just for Teenagers? Better Think Again!

Think Social Media is Just for Teenagers? Better Think Again!

Currently  there are approximately 28 million small businesses in the US.  Many of these businesses think they don’t need to bother with a social media presence.  After all,  social media is just for teenagers, right?  These statistics might make you think again. 

1. The fastest growing demographic on Twitter is the 55–64 year age bracket.

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

2. 189 million of Facebook’s users are ‘mobile only’

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

social media stats - phone use

Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straight forward.

3. YouTube reaches more U.S. adults aged 18–34 than any cable network

Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five minutes videos explaining what your company does or introducing your team.

Source: jeffbullas.com

4. Every second 2 new members join LinkedIn

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by for example scheduling your posts.

social media statistics

5. Social Media has overtaken porn as the #1 activity on the web

We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. So next time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar.

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.

 

6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.

Source: jeffbullas.com

7. 93% of marketers use social media for business

Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.

Source: Social Media Video 2013

8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them

social media stats - phone

It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes. Well, apparently that’s not too far from the truth. If 25% of people aged 18–44 can’t remember not having their phone with them, there are probably very few times when they’re not connected to the web in some way.

Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.

Source: marketingprofs.com