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Tag: Small business promotion

5 Steps to Finding Your Ideal Target Customer

5 Steps to Finding Your Ideal Target Customer

When you start a new business, finding your ideal target customer is one of your biggest challenges.  Here’s a great post from John Jantsch telling you how. How to Discover Your Perfect Target Customer in 5 Steps By John Jantsch Share  One of the most important elements of a marketing strategy is the development of an ideal target customer profile. Effectively understand who makes an ideal customer allows you to build your entire business, message, product, services, sales and…

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10 Reasons a Small Business Blog is Worth it

10 Reasons a Small Business Blog is Worth it

As small business owners we wonder whether blogging is worth the time and effort.  After all, our days are filled with enough activity as it is.  Here’s a great post by Jeff Charles giving you 10 great reasons why you need to do this. 10 Important Reasons to Work Seriously On Your Small Business Blog Jul 19, 2016 by Jeff Charles In Marketing Tips 2     How the heck do they do it? You know who I’m talking about. I’m talking about those successful…

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6 Simple Steps to Starting Your Own Business

6 Simple Steps to Starting Your Own Business

Ever wanted to start a small business?  It can be the most fun you’ve ever had.  Here’s a great post telling how to do it it in 6 simple steps.   Image credit: Shutterstock MATTHEW TOREN CONTRIBUTOR Serial Entrepreneur, Mentor and co-founder of YoungEntrepreneur.com   BUSINESS OPTIMIZATION 5 Ways To Boost Your Business’ Cash Flow THOMAS SMALE BUSINESS OPTIMIZATION 4 Tips for Revving Up Revenue When You Need It Most JAY DESMARTEAU BUSINESS OPTIMIZATION How a New, Mobile-Friendly Website Gave a…

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Starting a Small Business? Here’s Step 2

Starting a Small Business? Here’s Step 2

Congratulations!  You’ve decided to start your own business.  You know just what you want to do.  You can’t wait to get started.  You’ve answered all the questions I posed in my previous blog. (Click here if you haven’t read it). https://successfulcm.com/2015/12/10/want-to-start-…ness-read-this/ Hold on there, kiddo!  Before you quit your day job, there is a lot of thinking to do.  And…yes, more questions to answer. “Oh, come on,” I hear you say.  “I answered a bazillion questions last time” True. But…Wait,…

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How to Sell Without Selling

How to Sell Without Selling

We all know the ability to sell our product or service is crucial to the success of our business.  When I talk to small business owners, the biggest complaint I hear is,”But, I’m not a sales man (or woman)!”  I have studied the art of selling for many years. (Yes, it is an art.)  Here’s the good news.  At its core, selling is really all about listening.  Here is an excellent article explaining just how that works. Death of a Salesman:…

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How to Build a Good Story

How to Build a Good Story

In my last few posts, I have been emphasizing the importance of using stories about your small business to engage potential clients and customers.  People love stories.   And they will remember stories long after your pitch about your product or service is forgotten.  Here is another great article on how to tell a good story.  Harness the power of storytelling to appeal to new customers In today’s world, which is crowded with messages, businesses need to create a brand…

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How to Tell Stories For Fun and Profit

How to Tell Stories For Fun and Profit

In my last post, I included an article on the importance of telling the story of your small business to attract customers and clients.  You may have read that post and said, “All well and good, but HOW do I do it?”  Here’s a great article I found that explains just that.  What’s Your Small Business Story by Jessica Swanson | Apr 2, 2015 There’s a story about how Shoestring Marketing was born. And, I tell my story all the time. It’s…

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Blogging…Absolute Necessity for Small Business

Blogging…Absolute Necessity for Small Business

As a small business owner you should know blogging is a great (and inexpensive) way to promote your business.  The attached article has some great ideas on how to go about it.  Beginner’s Guide To Blogging For Small Businesses Traditional marketing methods, especially in the past, emphasize pushing your product under prospective buyers’ noses with one message: sell, sell, sell. In contrast, content marketing focuses on providing something of value to your current and potential customers, with the understanding that…

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