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3 SEO Tools Anyone Can Use

3 SEO Tools Anyone Can Use

To the average small business owner SEO is a dark, baffling, process impossible to understand.  Here is post explaining 3 SEO tools anyone can use to improve their blog performance.

3 SEO Tools For Clueless Business Bloggers

07/01/2016 09:26 am ET | Updated 5 days ago

 

  • Liesha Petrovich Unashamed non-conformist, small business advocate. Kyokushin Black Belt. Fighting the good fight at Microbusiness Essentials

SEO is like flossing.

Sure, you know you should be doing it and that it’s important. Yet the whole idea behind having a business blog is to help your site’s SEO. What’s the point if you’re not leveraging your blog to increase your sites rankings?

According to SEO expert Neil Patel, “blogs bring in more traffic. Businesses that blog regularly generate 55% more visitors to their sites than those that don’t.”

Most small business owners can’t afford to hire experts or full-time webmasters to handle their sites SEO. The good news is that even the most clueless business owner can start increasing their SEO with a tool that guide you through the process. And you don’t have to be a tech wizard to use them.

Here’re a few easy SEO tools to help your business blog get noticed:

 

Serpstat: Helps You Answer the Right Questions

 

Although Serpstat is a multi-use SEO tool, one of the best features for business blogging is the Search Suggestions feature. It helps you create helpful content for your blog that your readers will easy find and value.

With a simple keyword like “buy laptop” you can see what questions people are Googling. For example, “why buy a laptop instead of an iPad” is asked by a large number of users. You could easily create a relevant blog post answering that exact question. This tool not only helps you improve your SEO but also your brand’s overall image. You’ll be seen as helpful and valuable, and as a credible authority figure in your industry.

 

 

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Moz Toolbar: Helps You Understand the Numbers

 

The numbers behind SEO can be complex. Moz has an awesome toolbar that shows a few key stats from your website. For example, PA is your individual page authority and DA is your domain authority. Both are calculated by several website factors including follow/no-follow links and Google rankings.

There is both a free and premium version of the Moz Toolbar for both Chrome and FireFox. Moz also has great instructions and best-practice articles that will help you understand and improve your website’s statistics in a very easy way. It’s a great option for new business owners who want to try something easy that’s also useful.

 

 

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Google Trends: Helps You Know What’s Hot

 

While this isn’t a traditional SEO tool, Google Trends is the go-to place to understand exactly what’s hot right this minute. Since Google is the most popular search engine in the world, we can easily see what Google users are searching for.

You can search by country or categories including business, tech, health, entertainment and top stories. You can also see the exact keywords people are using, interest by subregion (on a handy map), the interest over time, and also related searches.

This information can help you create relevant content for your site. For example, let’s say you have a pet-related business blog. The search term World’s Ugliest Dog Contest‬‬ is trending today and this could inspire a post that relates to this topic. Of course, you still have to create valuable and relevant content, but Google Trends gives you an idea of exactly what people want to read today.

 

 

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Small Steps into SEO

 

Stop putting SEO on the back burner. There’s help for clueless business blogger – it just takes a little patience and practice.

There are lots of simple, easy and affordable tools that allow you to ease your way into SEO. You’re already creating content for your business’s blog, so why not take a little time to create better content that will help your site’s Google rankings?

Follow Liesha Petrovich on Twitter: www.twitter.com/lieshapetrovich

Want to Tell Your Story? Here’s 5 Great Tips

Want to Tell Your Story? Here’s 5 Great Tips

The first basic truth of marketing is people buy from people they know and trust.  People want to hear your story so they can know you better.  

Many of us find telling our story is hard.  It doesn’t have to be.  

Here is an excellent post  giving you 5 great tips on telling your story 

5 TIPS FOR SELLING MORE OF YOUR PRODUCT OR SERVICE USING STORIES

BY: DAVE DEE ON: JULY 8TH, 2014 1 COMMENT


“If you can’t tell it, you can’t sell it.”

So says Peter Guber.

Guber is Founder and CEO of Mandalay Entertainment, a business dynamo that spans movies, TV, sports entertainment and digital media.

And I agree!

Guber’s hit films include Batman, Soul Surfer, and Rain Man. He also owns the NBA Golden State Warriors franchise and is co-owner of the Los Angeles Dodgers. He also appears on TV as the weekly entertainment and media analyst for Fox Business News, to name but a few of his accomplishments.

How does one person accomplish so much? Peter Guber says he has long relied on purposeful storytelling to motivate, win over, shape, engage, and sell.

He also says that what started as a knack for telling stories in the entertainment industry spilled over and evolved into a set of principles to achieve other goals.

This isn’t the first you’ve heard of the importance of storytelling. Dan Kennedy has long championed the idea that “stories sell.” They can help you capture your customer’s attention and sell your existing products and services better. They can build your reputation. They can engage your customers and turn them into loyal, raving fans. And much more.

And one more way to look at stories—they can serve as your inspiration for a product you create to sell.

Let me show you what I mean.

Here at GKIC, when we hear the same questions over and over from people about a particular topic, we know there is interest in that topic.

For example one area we get a lot of questions about is how to write persuasive copy that sells.

Why do we get a lot of questions about that? Because we have a story to tell about it. (Namely that Dan Kennedy, myself and our team of GKIC copywriters have all created persuasive copy that has sold millions and millions and millions of dollars’ worth of products and services.) This makes our story more valuable.

Therefore, knowing we have a valuable story to tell becomes the inspiration to create an information product to sell.

Here are five tips for finding your story that sells:

1)      Assess. What are the stories you tell over and over again? Do people always ask you about how you get so many customers? Or how you got your start in the business? Or how you are able to raise ten kids and stay sane?

If you are asked the same questions over and over, then chances are people are curious about how you did something and this could be a good indication of “your story” that will sell.

2)      Ask questions and dig deep. Often times, you have a GREAT story, you just don’t know it. Because it’s your life, it may seem boring or irrelevant, but to others, it’s “the” thing that hooks them.

This is frequently revealed when you dig deep and look for a “story behind the story”—much like the greatest journalists of our time do. Journalists find stories by using this technique and accomplish it by asking a lot of questions and assembling facts. In doing this, they often uncover the most intriguing nuggets and reveal the most fascinating part of the story.

What are the details of your story? Are there details you don’t tell very often (because people don’t know to ask you about them,) but when you do, they are riveted? This is the story behind the story.  Tip: You know you are on to something when revealing some details spawn many more questions.

This can also be the most painful part of your life. A great place to look for examples of this are in weight loss stories or rags to riches stories—where the writer describes in great detail hitting rock bottom and the secret that brought them huge success.

3)      Ask what big problems you have solved. Do you have a great story about how you solved a big or common problem? If you have more than one, select the story that best solves the problem and/or choose the problem you can best solve in relation to your prospective competition.

For example, let’s say you can solve the problem of attracting new, high quality customers and you can solve the problem of closing the sale. You are really good at both, however your competition is only good at attracting new customers. In this case, you might want to focus on your story of how you can help people close the sale better.

4)      Make a list of what makes you feel happy, strong and energized. When you find what makes you feel the most energized, often therein lies your story. You’ll discover not only the thing you are best at, but in relaying your story, you will have more enthusiasm which often translates to making more sales.

5)      Ask your closest friends and most trusted business associates what they think your best at.  If you still can’t figure out what your story is and how to turn that into a product, ask your most trusted advisors and business associates for feedback. Ask them their opinion of what you have to offer that is unique and what they think you do best. Ask them for stories or examples where they witnessed you at your best.

So my final question is—What’s YOUR story? Like Peter Guber and Dan Kennedy –when you find that, you’ll most likely discover an information marketing product (or two or three…) that is worth creating.

NOTE: If you want to hear more about how Peter Guber’s set of principles that anyone can use to tell stories to accomplish their goals, then you won’t want to miss Info-SUMMIT.  Not only will you get the chance to meet Peter in person and get your picture taken with him, but you’ll also be there when he reveals his techniques for:

  • Capturing your customer’s attention first, fast and foremost
  • Building your tell around “what’s in it for them”
  • How to create purposeful stories that can serve as powerful calls to action for your business and products.

For more information or to reserve your seat, visitwww.gkic.com/infosummit. But hurry—your chance to save up to $1900 is running out and seats are limited.

P.S.– Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.

Why Storytelling is Important for Your Business

Why Storytelling is Important for Your Business

One of my readers posted a comment asking for more posts on using story telling to promote our businesses.  

Using stories about your business, your products, or your service is a powerful way to get people to remember you.  And, when people remember you, they will buy from you. 

Here is a great post telling you more about it. 

THE IMPORTANCE OF STORYTELLING FOR SMALL BUSINESSES

For as long as there has been language, there have been stories. Indeed, since the dawn of civilization, stories have been essential to our communication, our understanding of the world, our relationships with one another and the very survival of our species. From early cave paintings and practical warning stories to tales of soaring imagination and comforting tradition, stories have defined humanity through time and continue to shape our world today.

So what makes a good story?

Think back to your favourite story from childhood. (You know, the one you sneaked under the bedclothes and read by torchlight, the one with the dog-eared corners, the one you or your mother has still got in the attic somewhere.) Chances are, the book you’re thinking of contained one or more of these elements:

  • Simplicity – It had a clear structure and few characters.
  • Memorability – Even now, you remember the main plot, character or even the words/rhyme/rhythm.
  • purpose – The story had a message or moral to ‘take home’.
  • Shareability – Whether your mum or dad read it to you on their lap or your friends couldn’t get enough of it, it was something you wanted to talk about.
  • Comfort – You read and re-read it, especially when you were tired, upset or ill, and it never failed to cheer you up.
  • Imagination and adventure – The story whisked you away to a wonderful world of make-believe and excitement, where anything could happen.
  • Character – You could identify completely with the main character or felt as though they were a real person.

For adults, stories are no different. As well as being a quick and effective means of communication, a good story is one that allows us to visit new worlds, imagine new solutions and share ideas. The process of reading a story is fun and relaxing and a good story itself is memorable, shareable and often inspiring. From literature, art and film to business, religion and politics, stories permeate all aspects of our lives and are present across all cultures, languages and societies.

Above all, stories make an emotional connection, which is unsurprising given that our individual and collective lives are, in themselves, stories. Able to make us angry or irritated, and provoke laughter or tears, the sheer power of the story to affect us at a deep, human level cannot be underestimated.

But what does this have to do with your business?

If you are running a business or promoting yourself as an ‘individual brand’, your story is a strong and effective means of marketing. Telling your story can:

  • Increase brand recognition
  • Encourage followers
  • Build a loyal community
  • Maintain existing clients/customers
  • Increase visitors to your website
  • Increase sales
  • Increase clicks/downloads/sign-ups
  • Establish you as an expert in your field

As I mentioned above, a good story is one that is both memorable and shareable. And in today’s fast-paced, socially connected world, that’s very important for businesses and for brands.

Although we are increasingly seeing ‘content creation’ and ‘content curation’ as central to marketing and publicity and the creation of job titles such as Director of Content or Content Marketing Manager show that businesses are taking content seriously, there’s often still something missing, and a lot of business blogs, ebooks, whitepapers and corporate documents are failing to hit their mark because of their lack of storytelling ability and emotional impact.

Over the next few weeks, we’re going to be running a series of blog posts that focus on how to harness the power of storytelling to build your brand and to communicate effectively with your target audience, whether you’re a small business owner, a self-publisher or a budding entrepreneur. So keep watching this space to find out how the art of story can make your small business more effective, more recognisable and ultimately, more profitable.

For more about what we do, visit our website atwww.callistogreen.com or follow us on Twitter,Facebook or Google+. You can email us too atenquiries@callistogreen.com.

Here’s 4 Ways to Find What Your Customers Want.

Here’s 4 Ways to Find What Your Customers Want.

One the biggest challenges facing us as small business owners is finding out just what our customers and clients really want.  Here is an excellent article that outlines 4 ways to do just that. 

4 Strategies for Getting to Know Your Customers with Mobile

To increase your customer retention and loyalty, it is important to learn as much as you can about your customer base. By recognizing and understanding their needs, wants, and buying habits, you can anticipate and meet their expectations. There are many different ways to learn more about your customers, including a well-crafted text message effort.

Mobile can be used to gain insight about your customers in two different ways. It provides a forum for conversations with your audience to get to know them directly. It also provides an indirect means for understanding your customers through data. You can use both of these avenues to improve the customer experience and achieve your business goals.

Photo Campaigns

One strategy for getting to know your customers better is to encourage them to text you a photo after they’ve purchased a product from you. Consider offering them a special discount in exchange. Customers can send in photos demonstrating how they use your product or similar concepts. This can help you to understand the way that your customers engage with your products, as well as what other items they may want to purchase in the future.


Ask you customers to send in a picture of themselves using your product.

You can advertise a photo campaign in various venues, including in your post-purchase text to your customers. Also give your customers the option of sharing the photos on Instagram, Twitter, Facebook, and other social media accounts including a hashtag. This not only helps you to learn more about them, it also helps to spread the word about your company. According to CMO, where your customers choose to post also gives you insight into how they will likely engage with you in future marketing campaigns.

Contests and Voting

You can also use contests or polls to find out more about your customers and improve your products. For example, you may want to have your mobile subscribers vote on a new product you plan to bring to the market so that you customise it to their preferences.


Texting is the perfect medium for customer voting

You can increase the incentive for them to vote by entering them into a contest to win something. Text to vote campaigns are easy to develop. You simply create a set of keywords, and encourage your customers to text a certain keyword to vote. Then you tally the winner by seeing which keyword received the most texts.

Surveys

Distribute surveys to your mobile subscribers in order to get to know them better and improve the customer experience. You can send a variety of surveys through your online SMS system, including questionnaires about customer demographics, preferences, an experience with a product, customer service experience, and more. Surveys help you learn more about the customer and their experience with your business.

Analyze Customer Data

Getting to know your customers is not just about directly communicating with them through online SMS or other avenues. You also need to spend some time looking at data that will give you other insights into their preferences and habits. For example, you can look back at past campaigns to see which offers they’ve redeemed, and which have been ignored.

Tracking data across various marketing channels can help you form a more comprehensive picture of your customers. You should look closely at their spending patterns, income, hobbies, interests, location, gender, and other attributes to then define customer groups based on various demographics, according to Business 2 Community.

When you have a full picture of your customers, it is easier to develop targeted ads and offers for your audience. You can also create an experience that matches what your customer wants and expects, which can increase your customer retention and loyalty.

Connecting and getting to know your customers with mobile can benefit your business in many different ways. If you are interested in getting started with online SMS, try FireText for free.

FireText provide SMS Marketing for your business. 
Add SMS to your marketing mix today – find out more.


© 2015 FireText Communications Ltd. All rights reserved

How to Tell “Your” Story

How to Tell “Your” Story

In my last few posts, I have been discussing the importance of using stories to promote our small businesses to potential clients and customers.  The inevitable question is, “OK, how do I do that?”  I recently ran across this excellent article on telling your own story.  This article was actually written for Lawyers, but just substitute your business or profession and see if there is not magic here. 

Our guest blogger this month is Michael Hammond who writes about the strategic use of stories in relationship marketing. This article originally appeared in “The Briefs” published by the Orange County Bar Association.

“Tell Me A Story …”

Pat Conroy, the well-known American novelist, once said:  “The most powerful words in the English language are, ‘Tell me a story’”. Why do stories have such power over us? Perhaps, it’s because long before humans were writing, we were telling stories and these stories – told, memorized, repeated and embellished over millennia – became the wellsprings of human development. Our innate love of telling stories seems to be almost as powerful as our love of listening to them.

In the modern world stories are everywhere.  They provide the plots for books, movies, theater, and television shows. The twenty-four hour news channels bring you the stories of the day. The best teachers, leaders and communicators have always recognized the importance of storytelling and have used them to convey lessons, messages and inspiration. Just think about Daniel Day Lewis’ portrayal of Abraham Lincoln in Steven Spielberg’s recent Academy-award-winning movie. A well told story has the power to conjure strong images and evoke a powerful emotional response in the listener.

Think about it, whether we’re meeting an old friend for a drink or a complete stranger on a plane, our interaction is largely defined by the exchanging of personal stories. Dr. Jonathan Gottschall, an English professor at Washington & Jefferson College and the author of “The Storytelling Animal: How Stories Make Us Human”, said in a recent interview:  “We live in stories all day and we dream in stories all night. … Storytelling is a key competence because it’s the most powerful method we know of riveting the attention of others and of connecting with them emotionally.”

What’s Your Story?

Because telling and listening to stories is hard-wired into our psyche, they are one of our most powerful forms of communication. Harness the power of storytelling in your word-of-mouth marketing and you will tap into the innate receptivity of those you want to educate about who you are, what you do and why. Use stories in conversations with potential clients to demonstrate your expertise, with referral sources to illustrate how you can help their clients, and in social settings to educate people about your firm.

Richard Stone of the StoryWorks Institute advises lawyers to “Look for the drama in your everyday actions to formulate your stories. Just as a good author can find a story where others see only the commonplace deeds of ordinary people, it’s possible for each of us to frame our work in heroic terms. Stories are your narrative assets.”

According to Stone, a well-crafted story about why you became an attorney, why you feel compelled to help people or how you fought to succeed in spite of great difficulty, becomes an important conversational strategy. These stories are like verbal commercials for you, your practice and your brand. Once discovered, these narrative assets can become the hidden gems of your word-of-mouth marketing program.

Finding Your Voice

How do you transform your own many and varied experiences into well-crafted stories?

Read the following prompts and write down the first ideas that pop into your mind when you hear them:

  •  I became a lawyer because…
  •  I’m passionate about my practice area because…
  •  The type of people (your primary client) I like to help is…
  •  The reason I like to help these people is…
  •  I make a difference for people because…

Recall other stories that convey your effectiveness as a lawyer. Don’t bore your listener with a thinly disguised list of your accomplishments; instead, tell them about how your clients have actually benefited from your professional skills. Tell them a story about:

  • A case you just won.
  • An award you just received.
  • Your background or upbringing.

While not yet full-blown stories, whatever came to mind as you read these prompts could be promising and may warrant further thought and development. Once you’ve found your basic story idea, it’s important to flesh it out, expand upon it and add color to it. To add structure to your story, think about the three elements of every typical tale – context, characters and climax.

One criminal defense attorney tells his story this way:  “When I was young, I got into trouble with the law. But before I went too far, an attorney who was an old family friend intervened and set me straight. My practice is dedicated to that man – I want to do for other people what he did for me.”

Stealth Storytelling

At Atticus, we call stories the “stealth bombers” of strategic conversations. On the surface they may enlighten or entertain the listener, but they are also educating them, connect them to your background, highlight your values and reveal your motivations. In short order, the information these brief narratives provide can portray you as an empathetic human being and, because they require a certain amount of self-disclosure, deepen your intimacy with the listener.

Whether you employ long, rambling stories or simply divulge small glimpses of your personal history, having a variety of brief narratives you can use at different times and in various situations can be a valuable addition to your marketing assets. Stories can be helpful in conversations with potential clients trying to gauge your breadth of experience and your depth of compassion; with prospective referral sources trying to determine how well you would serve the clients they could refer to you; and in social settings to educate people about who you are and what you do.

Remember, stories that are humorous show that you are human. You don’t have to be the hero in every story; in fact, stories that portray you in a self-deprecating light can be engaging, heart-warming and among the most memorable.

The Three Cs of Storytelling

Way back in 1982 in his watershed book “Megatrends”, John Naisbitt posed a paradoxical prophecy:  “The more high tech we create, the more high touch we want.” How much more high tech have we become in the last thirty years? How much more do we yearn for high touch today? For human connection? Perhaps this accounts in some way for the psychic pull and the mesmerizing effect that storytelling still has on us.

Jim Blasingame, a leading expert on small business and entrepreneurship, says that we should deliver high touch to our clients through the telling of stories and reminds us of the Three Cs of Storytelling:

Connect – Use stories to connect with prospects and convert them to clients.

Convey – Use stories to convey your experience, expertise, humanity and values.

Create – Use stories to create a client’s memory of you and generate top-of-mind awareness.

Learn the art of storytelling and tap into the power of a good story, told well. You’ll know you’ve been successful – that you’ve really connected with someone – when they tell your story to others.

Michael Hammond is a “founding father” of Atticus and is a Certified Practice Advisor. A licensed attorney since 1983, he has spent his entire career either practicing law or supporting and promoting the practice of law. Michael has a depth of experience in lawyer marketing, one-on-one business coaching and strategic planning.

 

10 Easy Steps to Make Sure You Are Visible in Your Local Market

10 Easy Steps to Make Sure You Are Visible in Your Local Market

As small business owners, we should make sure our promotion activities are specially tailored to our local markets.  Here are 10 easy things you can do to make sure your business is being seen locally. 

10 Easy Local SEO & Online Marketing Tips

TopRank Online Marketing     GoogleLocal SEOMicrosoft BingOnline MarketingSEOSmall Business,Yahoo

Google Places PinThere are currently 29.6 million small businesses in the U.S. (SCORE). 63% of consumers and small business owners use the Internet to find information about local companies and 82% use search engines (Webvisible & Nielsen).  That means there’s a lot of opportunity for local SEO.

Recently I attended GetListed.org’s Local University in Minneapolis which focused on how to optimize web sites for local search.  Out of all the good information that came out of the event, here are 10 easy things you can do today to optimize sites and content to attract local customers.

1. Claim your profile.
It’s as simple as logging into Google PlacesBing Local and Yahoo Local and walking through the verification steps which include a phone call or post card to verify your address.

2. Upload Pictures.
The local sites listing services like to provide their users with pictures of your business. To help ensure that they see some good pictures, upload your own. They don’t have to be professional photos, but they will represent your business so make sure they are decent.

3. Control information across the internet.
A big part of local search optimization and marketing involves obtaining information from other sites. Local listing aggregation services search the internet far and wide to find pictures, reviews and any information they can on your company. Submit your info to services like Localeze & infoUSA.

The downside here is that if something is incorrect on another site, it could find its way back into your local listing. If that happens, you have to go back to the source and ask them to fix the issue and then wait while the fix makes its way into local sites.

4. Ask for reviews.
Most local sites, except for Yelp, are fine with you telling your customers to review you. So do it. On your contact form thank you page, on invoices, on email communications, make a point to say “Hey we’d love it if you gave our business a review on Google/Bing/Yahoo Local.” These reviews, good or bad, make your business more creditable to future customers.

5. Bad reviews are good.
No company is perfect, so when users see all positive reviews, something looks wrong and they may actually choose a different company. Bad reviews are a part of any business and a few bad reviews can make the good reviews that much better. Obviously, you don’t want to encourage bad reviews.

6. Add local phone number.
On your website, be sure to publish your local phone number in text vs within an image or not at all. 800 numbers may be nice, but on their own they don’t give any kind of location indication.

7. Have a full physical mailing address on all pages of your website.
Your address is important and it should be on all pages of your website to re-enforce your geographic location.

8. Think like the searcher/customer.
What would your customers put in a search box to find you and buy your products?

Lets say you own an outdoor sporting good store; like hunting, camping, hiking and fishing. If a searcher puts put ‘shoes’ into a search box, they probably aren’t a good match as it’s such a generic term. If they put ‘running shoes’ you’re still not a match as your sporting goods store doesn’t focuses on running. If they put in ‘hiking shoes’ then you want to target them.

Business owners often get caught up in popular keywords or keywords that will drive a lot of traffic and forget to focus on less popular keywords that have a higher probability of making sales.

Remember to think like the customer.

9. Multiple locations need multiple landing pages.
Local sites don’t like a business having more than one local listing, but if the business has two locations, than that’s OK. However, you should ensure that each location links back to a page on your website that is all about that location and what it has to offer. Sending both local listings back to the same page, or homepage, isn’t ideal.

10. Treat Customers ‘Righter’
Everyone knows that they need to treat the customer right, but with social media, review sites and the ability for good, or bad, news to spread like wildfire, you need to treat your customers really good or “righter”. This includes online and offline customer service.

Local search takes into account information business owners put in their local profile, information it finds on other sites and information on the business’ website. Even what happens offline can be taken into consideration as customers may bring back those experiences in the form of online reviews.

Local search is it’s own unique entity as no one can control everything that appears on their local listing, but business owners can take steps to ensure that what gets listed is a good representation of the company. For more information, here is a list of local SEO blogs that we’ve reviewed in the past for TopRank’s BIGLIST with many, many more tips.

3 Excellent Ways to Promote Small Business on the Web

3 Excellent Ways to Promote Small Business on the Web

As small business owners, we become a jack of all trades.  It’s up to us to do it all.  So when it comes to promoting ourselves on the internet, how do we go about it.  

The attached post will give you 3 excellent approaches to consider.

Abhi Jadhav

ABHI JADHAV

Abhi Jadhav, Managing Partner at Bay Leaf Digital, is an analytics-content-optimization geek who loves to fiddle with his Raspberry Pi when not working on a digital marketing challenge… [Abhi’s Bio]