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Here’s 6 Tips to Make Your Business Writing More Effective!

Here’s 6 Tips to Make Your Business Writing More Effective!

Like it or not Small Business Owners are required to do a lot of writing.  It’s not as hard as you think.  Here’s 6 tips to help you along.

EFFECTIVE BUSINESS WRITING: THE IMPORTANCE OF PLAIN LANGUAGE

MARKETING & SALES

When running a business, it is important to be aware of how you communicate with your customers, your staff, your investors, and your suppliers. Your written materials, from your business plan to your marketing, are often the first encounter a person has with your company.  It is therefore important to make sure that your writing is clear, and that it is relatable.

As is the nature of small business, one of the essentials skills you must learn is the speed factor. You need to get your message across quickly and in a way that is easy to understand. This is where the principles of plain language come into play.

What Does Plain Language Mean?

Plain language means keeping your writing clear and succinct. It means removing the content that detracts the reader from your message.

For example:

“His report outlined three issues: a lack of high paying clients, conversions, and return customers.”

Is much more effective than:

“His report to upper management delineated that the issues of the day were threefold. These included observations about the influx of low level prospects, a lack of effective conversions, and an inability to attract return patronage”

6 Ways to Simplify your Business Writing

Here are three simple ways to simplify your language:

  1. Remember Your Audience. Does your audience know as much as you do about your area of expertise? Probably not, so remember to keep things simple. With this in mind, you should:
    • Drop the jargon. Remove phrases like “burn rate”, “touch base”, and “paradigm shifters”
    • Replace inflated language with simple words. For example “transpired” means “happened”, “paradigm” means “ideal”, and “conundrum” is just a fancy word for “problem”.
  2. Organization. Your message should always be presented in a sequential, logical, step-by-step manner to make it is easy to follow.
  3. Use Active Voice. Make it clear who is doing what. Sentences should be “we will do this to achieve X” rather than “the company will achieve X by doing Y”
  4. Use Clean Design.The presentation of your message is just as important as the words you use. Effective use of white space, headlines, subheadings, colour, font, images – are all elements that can either support your message, or distract from it.
  5. Minimize Long Blocks of Text. Help your reader digest the information you are presenting in small chunks whenever possible. Break long paragraphs into shorter ones with subheadings, and make sentences no longer than 20 words.
  6. Use Tables, Charts, and Examples. For information that is complex or data that needs to be analyzed, remember to include helpful visual aids or examples.

By keeping these tips in mind, your business writing will become more clear, readable, and easy to understand. The result? Customers who flock to your business because they want to utilize use your services.

TAGGED → CONTENT MARKETING

Need to Write Engaging Content? Here’s 12 Tips

Need to Write Engaging Content? Here’s 12 Tips

So, you’re a small business owner.  And, you’ve got a blog (or an E newsletter).  Congratulations. 

Then you wake up and realize you have just added content writer to your job description.  How are you going to add fresh content in every post? 

Here’s a post with 12 tips to get you started. 

12 Tips For Writing Engaging Content For Readers

Are you not getting any readership?

Why?

Because your content is not engaging!

In this post I’ll tell you 12 Tips For Writing Engaging Content For Readers. So read from top to toe! 😉

12 Tips For Writing Engaging Content For Readers

After reading your posts, your audience should feel like hanging around to ask questions, agree, disagree and see what else you’ve got to say. After all, we’re talking potential long term relationships here. Try these 12 Tips For Writing Engaging Content For Readers and you’re halfway towards bagging that customer.

Tips For Writing Engaging Content For Readers!

1. Pose Engaging Questions

At the end of a post, pose a brain-stimulating question. Make them ponder, make them wonder and churn those grey cells to figure out what you want. The idea is to put your site and business fully into your reader’s head so that they come back for more. One of the best ways to achieve this is by stimulating their thought process.

2. Put Out An Ethical Conundrum

Do you feel celebrities are doing good by adopting children from poor African countries? Should those children be taken away from their families just because they can have a better quality of life in the US? That’s an ethical conundrum right there. Put something like that out there in your post and motivate your readers to comment and argue amongst themselves.

3. Get Them To Offer Tips To Solve Something

It could be a problem that you’re facing, or something your customer is facing. It doesn’t matter. Write a post about it and open the door to your readers to contribute 5 unique tips each to combat the issue. In fact, make it a contest; publicly credit the reader with the best tips on your blog so that everyone can see.

4. Open The Door To Sharing

Share a personal problem you’ve experienced in a post and explain how you handled it. Then ask your readers to share how they would handle a similar situation. If you can get them to submit their thoughts in about 400 words or so, that’s a blog post you can use. With just one move, you manage to engage your readers plus get blog posts out of it.

Read : Top 10 Best Social Sharing Plugins For WordPress

5. Share Half A Story And Ask For Projected Outcomes

This is a spin-off from the old college game of spin the tale. Write a post detailing a problematic business or personal situation without detailing the final outcome. Ask your readers to contribute ideas for possible outcomes.  You can suggest some ideas from your side to motivate them along.

6. Start With An Engaging Opener

Your post opening should engage the reader from the word go. Remember, your readers can get all kinds of facts online. They don’t want another fact-spewing post. They want something that’ll ignite their curiosity, motivate their thought process and get them engaged. Make your opener funny, insightful, poky, witty and outrageous if need be.

 7. Make The Content Graphically Vivid

Paint a picture with your words, and draw people into the scene you’re painting. You don’t need to have Pulitzer-worthy authoring skills to do this. Just write in your speaking voice, as though you’re chatting up to your mates at the bar. Throw some adjectives and invectives in (watch out – no profanity!). Throw in some cultural flavor that reflects your background.

Read :  Short Length Post Vs Length Posts – What’s Best?

8. Use The Active Voice

Long, droning passive voice sentences are okay for legal docs and long procedural guides. When it comes to your blog post, keep the voice active. Your reader must be able to relate to the information you’re presenting in a live sense. The purpose will be totally defeated if your blog reads like old prose.

9. Use The First And Second Grammatical Person

It’s your blog; you’re talking to your readers – what’s with the third person? No more ‘they’ and ‘them’ and stuff. Write directly to your audience using first and second person only. This makes your reader feel closer to you and creates a virtual bond of familiarity.

10. Be Direct

Use active verbs instead of inactive verbs to deliver a direct, immediate and energetic impact. Instead of, “I was thinking how to address your issue”, write, “I am thinking about how to address your issue”. The difference is the directness of the tone and also the direct action mode.

11. Play With Words

There are many ways of writing what you want to say and it’s in your hands. For example, instead of saying, “I cannot put up with their holier than thou attitude anymore”, say “If I put up with their holier-than-thou attitude anymore, I’ll just call me a cow and be done with it”. I am sure you can come up with something funnier and more engaging.

12. Provide A Conclusion

Let’s face it; no one has tons of time to read every line of every post. Encapsulate the essence of your article in a short conclusion to help out these busy people. Your conclusion should ideally tie up your points together and provide a short glimpse of what the article is all about.

Read : 4 Reasons Your Blog Will Never Grow!

Over To you!